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See You at DAX!

Each year, thousands of garment decorators - just like you - come to DAX to see everything that is new in the industry and learn the latest tips & tricks. Stay ahead of your competition with a trip to DAX and you'll profit from your experience every day.



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The DAX Seminar Track:

The best education in the industry!

We take great pride in being the show that educators and attendees alike deem to be the best. Every year our staff - all of whom are veteran printers and embroiderers themselves - goes through a rigorous process to identify key issues in the industry and determine which topics you need to hear about. Once we've determined which information the industry wants most, we seek out and hire top experts to share their knowledge with you. The result is a higher quality seminar track than any other show in our industry.

Great Workshops: You can learn a lot in a short amount of time at DAX, but sometimes you need more time to gain in-depth knowledge or hands-on experience. That's why we have a separate workshop program at DAX. Workshops are half-day programs at a bargain price that allow you to delve deeper into subjects and really take home working knowledge.

Top Speakers: All paid seminars and workshops at DAX are led by vetted professionals. When you sign up for a seminar, you can be assured that the speaker knows what he or she is talking about.

Free Seminars: Okay - you win. There is such thing as a free lunch. Each morning from 8:30AM to 9:50AM, we offer 2 FREE seminars, sponsored and conducted by your favorite suppliers. There is no need to sign up to attend the free seminar offerings - you just need to be registered for the show to attend. So get to the show before the trade floor opens and get answers to the questions you've been asking. Just one more way that DAX is the best investment of your time every year!

Buy More & Save!
Earlybird prices valid thru April 5, 2024

The more seminars you buy, the more you save:

Individual Seminars:
$35 each

3-4 Seminars @ $25 each

5 or more seminars @ $20 each
(Excludes Workshops. Applies to seminars sold to one person)

Seminar Attendance Key:

Entry Level - Requires no industry experience
Beginner - Some industry knowledge or experience
Intermediate - Working knowledge of processes / techniques
Advanced - Looking to fine tune specific areas

Workshops:
These extended length classes have limited seating, usually offer a more hands-on experience, and may be offered the day before the show opens or in the evening.

Thursday
Apr 18

8:30AM - 4:00PM

Charlie Taublieb

Special Effects Workshop
Cost: $199.00 Earlybird, $209.00 Regular Price.
    Audience: Screen Printers

Are your customers looking for something different? Do you want to offer a look that they can't get from your competitors? Top movies set themselves apart from the rest with outstanding special effects - and there are lots of special treatments you can use to create shirts with an incredible WOW factor! This workshop will address the inks and techniques that make your work stand out from the ordinary, such as puff, foil, high density and others. There will be a rundown of artwork, screen making, print techniques and procedures. This is a hands on workshop that will have everything supplied. Come in your work clothing and prepare to have fun and learn.
 

Thursday
Apr 18

8:30AM - 12:00PM

Katie Wubben

Embroidery Basics & Beyond
Cost: $99.00 Earlybird, $109.00 Regular Price.
  Audience: Embroiderers

Join Katie for a deep dive into the variables that make your embroidery the best quality it can be along with production tips and tricks to keep your customers satisfied. We'll cover proper hooping techniques with a hands-on opportunity as well as grow confidence with supply choices for various fabrics. Learn how to avoid and overcome everyday troubles such as thread breaks, registration issues, puckering and more.
 

Thursday
Apr 18

1:00PM - 4:30PM

Lauren Kilgore

Is Etsy right for you?
Cost: $99.00 Earlybird, $109.00 Regular Price.
Audience: Entrepreneurs looking for on-line sales

Have you considered selling products on Etsy? This session will discuss the different options for selling handmade or personalized products, such as crafts shows, websites, Etsy, etc and what the advantages and disadvantages are to each. As an Etsy coach, I'll go into detail about why I think Etsy is a great additional platform for handmade/personalized sellers, how to make it work for you, and how to set it up for maximum visibility. You'll discover the Key differences between websites and marketplaces, how to open an Etsy shop and how to optimize an Etsy shop.
 

Friday
Apr 19

6:00PM - 9:00PM

Dane Clement

Night Shift: Secrets for Supercharged Screen Printing Artwork
Cost: $99.00 Earlybird, $109.00 Regular Price.
  Audience: Artists

Understanding how to properly create and separate artwork for screen printing is essential to making production more efficient. Join Dane as he discusses the difference between raster and vector art, and how to work with both types using Adobe Illustrator and Photoshop. Learn how to properly set up your art files, and optimize raster artwork. He'll also discuss the aspects of the pre-production process and how to apply them and separate both types of art for easier production and better prints.
Seminars:
Gain new skills and impress your customers with classes that target specific areas! DAX is known to have the best seminar track in the industry at prices you can afford. Seminars start at just $35. Purchase more than three seminars for a single person and see your discounts in your registration cart.

Friday
Apr 19

8:30AM - 9:50AM

Joseph Eric

How to Grow Your Business Using CRIO White Toner Printers
Sponsored by TheMagicTouch, USA
Cost: FREE
   Audience: Heat applied graphics printers

Learn how to gain profit and market your business using the CRIO white toner printers. It's a business in a box without limitations. Shirts, tumblers, wood, window decals, water slide, tattoos. A unique printing system that allows you to print without any maintenance or headaches and without limitations. Any color shirts, any material. Options are limitless.

Friday
Apr 19

8:30AM - 9:50AM

Kelly Walters

Expert Decorator: How to Print like the Pros
Sponsored by Stahls ID
Cost: FREE
   Audience: Heat Transfer Printers

Learn how you can create high-quality custom printed t-shirts, accessories, headwear and more in just seconds. In this session, you'll learn how you can stand out from your competition and profit with elevated print methods. We'll cover everything you need to know to produce dimensional, specialty and in-demand decorations.

Friday
Apr 19

8:30AM - 9:50AM

Romero - Yukish

DTF for EVERYONE: What you need to know
Sponsored by All American Print Supply
Cost: FREE
   Audience: Those curious about DTF

What could a DTF printer do for you and your shop? Whether you are a startup or have established DTF operations, this session is for you! We'll cover what DTF is, the various components, an explanation of sheet printing vs. roll printing, what to be mindful of when choosing your DTF Printer, and how to build your business with DTF.
 

Friday
Apr 19

10:20AM - 11:40AM

Bill Garvin

Perfect Hats, How?
Cost: $35.00 Earlybird, $40.00 Regular Price.
    Audience: Embroiderers

Do you hate embroidering hats? Can't get them to look right? In this session, embroidery expert Bill Garvin helps you understand the issues with sewing hats, from beginning to end. You'll discover the keys to success for digitizing, hooping, speed of production, and all the do's and don'ts. Get ready to say 'Aha!' as this class will drill down to all the little things you don't always think of.

Friday
Apr 19

10:20AM - 11:40AM

Aaron Montgomery

Fundamentals of Pricing Your Printing
Cost: $35.00 Earlybird, $40.00 Regular Price.
    Audience: Owners / Managers

This experiential presentation takes you on a practical exploration of pricing, tailored to fuel your business growth. You'll tackle real challenges, discover actionable solutions, and unravel the mystery of perceived value. It's not a guessing game; it's about crafting a pricing strategy that rings true to your values and goals. We'll delve into the dynamics of perceived value, shedding light on how it influences your pricing and ultimately, your profit margins. The journey from wondering 'How much?' to confidently stating your price begins here. We'll show you an easy process to understand your 'overhead rate.' It's the key to tailor-making a pricing strategy that aligns with your unique business needs, paving the path to becoming an unstoppable business owner. So, if you are ready to transform the 'price talk' from a dreaded task to an empowering dialogue, this workshop is your ticket to mastering pricing, driving profits, and owning your business journey with confidence and clarity.
 

Friday
Apr 19

12:30PM - 1:50PM

Bill Garvin

Embroidery Pricing, from Machine to Sew out
Cost: $35.00 Earlybird, $40.00 Regular Price.
    Audience: Embroiderers

If you have ever found yourself scratching your head wondering what to charge for your embroidery, or not felt confident in your pricing - read on! We'll cover the things you need to know from the price of your machine and its capacity to what machine model is best for the work you do. Then we'll delve into understanding the cost of supplies and labor, what to charge, and margins to work from with the objective of making money. You'll discover the real cost of doing business and be able to accommodate your machine, labor, supplies, overhead, taxes.. and everything else to arrive at the best price for your services.

Friday
Apr 19

12:30PM - 1:50PM

Charlie Taublieb

Screen Printing Fundamentals
Cost: $35.00 Earlybird, $40.00 Regular Price.
   Audience: Screen Printers

Do you have questions or issues about screen printing? This seminar is geared to the new printer as well as those who want to increase quality, productivity, and profit. We will address the items that will help make your shop run smoothly and efficiently including adopting an integrated registration system, mesh selection, screen tension, inks, and squeegees. We'll discuss proper and efficient set-up procedures and documentation to keep your shop on target. Get ready to be amazed by how much better your shop can run and the quality you will gain.
 

Friday
Apr 19

2:20PM - 3:40PM

Katie Wubben

Embroider Like A Pro On Fluff & Stuff!
Cost: $35.00 Earlybird, $40.00 Regular Price.
    Audience: Embroiderers

The embroidery world is full of textured garments that your customers crave, but can leave your embroidery looking less than its best. Learn tips and tricks from embroidery expert, Katie Wubben to give your work a professional finish, regardless of the fluff & stuff the garment presents. In this class you will learn to build confidence in your supply choices, discover digitizing tricks to keep crisp edges on those unusual fabrics and apply industry leading texture taming tricks!

Friday
Apr 19

2:20PM - 3:40PM

Aaron Montgomery

FUNdamentals for Small Business Growth
Strategic Planning and Time Management
Cost: $35.00 Earlybird, $40.00 Regular Price.
    Audience: Owners / Managers

Are you ready for an engaging seminar on building a strong foundation for your small business? Discover the key strategies for managing your time effectively, working ON rather than just IN your business, and developing a plan that will guide you through the rough patches. Whether you're a seasoned small business owner looking to take your business to the next level or someone who's just starting out, this class will equip you with the tools and knowledge you need to grow strategically. You'll come away with a solid understanding of the fundamentals that make a strong business foundation.
 

Saturday
Apr 20

8:30AM - 9:50AM

Kelly Walters

The Easiest Way to Print Apparel
Sponsored by Transfer Express
Cost: FREE
  Audience: Heat Transfer Printers

Equipped with only a heat press, learn how you can print your own retail-quality t-shirts and hoodies with heat transfers. We will talk about heat presses, transfer costs, and their differences. We will have samples of many different printing options you can offer that you can see and feel including puff, glow in the dark and standard plastisol. Then you will print your own shirt with a heat press at the end of class!

Saturday
Apr 20

8:30AM - 9:50AM

David Hanes

See your CorelDRAW in ACTION
Sponsored by CorelTRAINER
Cost: FREE
   Audience: Artists

In this class a CorelTRAINER professional will be demonstrating many Tips & Shortcuts inside CorelDRAW. They'll prove just how easy it is to learn, & how with a few Shortcuts, anyone & everyone can streamline their art department. CorelDRAW is the best design tool for Screen Printers, Engravers, Embroiderers, Vinyl Cutters, & most Digital Printers. In this class you'll see for yourself exactly how & why Corel is so popular. From basic text editing techniques, color exchanging, & proposal generation, you'll learn some of the easiest ways to get jobs done!

Saturday
Apr 20

8:30AM - 9:50AM

Russ Corey

Hot Trends and Styles in Decorated Apparel
Sponsored by SanMar
Cost: FREE
    Audience: All Garment Decorators!

Are you ready to stand out from your competition? To make sure your company is more successful, SanMar wants to share new ideas and trends that you won't be able to wait to share with your customers. We'll cover lots of the current decoration methods starting with patches. We'll talk about all leather, sublimation printed and fully embroidered patches and how to best use them for your customers. We'll explore woven labels, multi-media heat transfers, and numerous boutique / artistic processes like Siser Strip Flock puff metallic and more. Finally - let's explore the possibilities with DTF and DTG. The possibilities are endless!
 

Saturday
Apr 20

10:20AM - 11:40AM

Erich Campbell

Vintage Values in Machine Embroidery
Styles, Stitches, & Segments
Cost: $35.00 Earlybird, $40.00 Regular Price.
   Audience: Embroiderers

Vintage looks are in! Join Erich Campbell as he shares stitch types and digitizing styles that match popular vintage pieces. We'll discuss materials and techniques that create the vintage feel, and discuss the difference between vintage and distressed art and how both play into popular looks. From material selection, to art interpretation, to stitch types and settings, we'll cover how you can create a feel that isn't your average machine-embroidered finish.

Saturday
Apr 20

10:20AM - 11:40AM

Gavin StGeorges

Business Systems to Modernize Your Print Shop
Cost: $35.00 Earlybird, $40.00 Regular Price.
   Audience: Owners / Managers

Running a print shop is a major challenge - juggling production, sales, marketing, and building a team can get overwhelming. But there's a way to bring calm to your business: simple business systems and processes. You're probably thinking: Sure - running a systematized business is important, but how do I start? In this session, Gavin will show you how to simplify and streamline your printing business. No need to fear terms like 'systems' and 'processes.' Gavin will make it practical with real-life examples. You'll learn about aligning technology, business systems, and people for maximum efficiency, in the simplest way possible. Sign up to make your print shop run smoother and more efficiently.
 

Saturday
Apr 20

12:30PM - 1:50PM

Erich Campbell

Digitizing Detail
Cost: $35.00 Earlybird, $40.00 Regular Price.
   Audience: Embroiderers

When it comes to digitizing, the devil really is in the details. In this session, Erich will explain the ways we can simplify, clarify, and work with the nature of stitches to render small details and clean lines when space is at a premium and clear recognition is key. You'll learn the measurements needed to create detail cleanly, understand strategies for reducing excess details, learn digitizing techniques to render small details and stay precise, communicate realistic goals for detail with customers, and even how to communicate with outside digitizers to handle critical details in customer art.

Saturday
Apr 20

12:30PM - 1:50PM

Dane Clement

The Perfect Design Duo - Midjourney and Photoshop
Cost: $35.00 Earlybird, $40.00 Regular Price.
   Audience: Artists

AI has infiltrated the design world making it easier for anyone to quickly and easily whip up a design in a matter of seconds just by entering a series of words. When it comes to garment decoration though, it doesn't end there. The generated image my not be the correct size, it will probably be flattened on a background, or the image itself may not be exactly what you want. So now what? That's where Photoshop comes into play. In this class, Dane will demonstrate the amazing features of the AI program: Midjourney. He'll show you his tips and tricks for generating images, then modifying the image in Photoshop to properly size it, extract it from the background, and make any other modifications to get to the final image for printing. While Photoshop has always been used to create artwork, Midjourney now makes it a lot quicker and easier to create stunning images in a fraction of the time, and Photoshop lets you make those final edits and put on the finishing touches..

Seminar Pricing:
Free Seminars cost nothing to attend, no reservations are required
Admission to free classes is subject to room capacity. First come will be first served. Regular session seminars and workshops have fees associated with them. These fees are displayed in the listing.

Workshops
Workshops are special, extended-length educational sessions. Per-attendee prices are displayed with each listing. Workshops must be reserved in advance, and are not included in multi-seminar pricing.

Multi-Seminar Pricing
Individual seminars can be purchased at this website at the current purchase price when registering to attend. Discounts are available:

Purchase 3 or 4 seminars for $25 each: If a single individual purchases three or four seminars the price will automatically be reduced in your shopping cart. That's a savings of $10 per seminar. Price per seminar increases to $28 per seminar after early-bird period expires.

Purchase 5 seminars for $20 each: If a single individual purchases five seminars the price will automatically be reduced in your shopping cart. That's a savings of $15 per seminar. Price per seminar increases to $23 per seminar after early-bird period expires.

Deadline:
Advance prices shown are valid through the date displayed at the top of this page. (See the yellow box) After that date, all educational opportunities become available at the regular / on-site price.