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Don't forget to have some fun!

DAX is celebrating our 23rd year in Minnesota and Treasure Island is a great place to celebrate. Enjoy our exhibit hall filled with suppliers you need to meet, then have fun after the show with all the amenities the resort has to offer! See you there!



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The DAX Seminar Track:

The best education in the industry!

We take great pride in being the show that educators and attendees alike deem to be the best. Every year our staff - all of whom are veteran printers and embroiderers themselves - goes through a rigorous process to identify key issues in the industry and determine which topics you need to hear about. Once we've determined which information the industry wants most, we seek out and hire top experts to share their knowledge with you. The result is a higher quality seminar track than any other show in our industry.

Great Workshops: You can learn a lot in a short amount of time at DAX, but sometimes you need more time to gain in-depth knowledge or hands-on experience. That's why we have a separate workshop program at DAX. Workshops are half-day programs at a bargain price that allow you to delve deeper into subjects and really take home working knowledge.

Top Speakers: All paid seminars and workshops at DAX are led by vetted professionals. When you sign up for a seminar, you can be assured that the speaker knows what he or she is talking about.

Free Seminars: Okay - you win. There is such thing as a free lunch. Each morning from 8:30AM to 9:50AM, we offer 3 FREE seminars, sponsored and conducted by your favorite suppliers. There is no need to sign up to attend the free seminar offerings - you just need to be registered for the show to attend. So get to the show before the trade floor opens and get answers to the questions you've been asking. Just one more way that DAX is the best investment of your time every year!

Buy More & Save!
Earlybird prices valid thru March 29, 2020

The more seminars you buy, the more you save:

Individual Seminars:
$35 each

3-4 Seminars @ $25 each

5 or more seminars @ $20 each
(Applies to seminars sold to one person)

Seminar Attendance Key:

Entry Level - Requires no industry experience
Beginner - Some industry knowledge or experience
Intermediate - Working knowledge of processes / techniques
Advanced - Looking to fine tune specific areas

Workshops:
These extended length classes have limited seating, usually offer a more hands-on experience, and may be offered the day before the show opens or in the evening.

Thursday
Apr 02

8:30AM - 12:00PM

Katie Wubben

Embroidery From A-Z: A Hands-On Class to Send You Back Recharged!
Cost: $99.00 Earlybird, $109.00 Regular Price.
   Audience: Embroiderers

Whether you're new to the world of embroidery or a seasoned creator, this workshop will help you master everything from the basics of quality embroidery to tips and tricks to maximize your business. We'll discuss and practice hooping technique, supply choices, understanding digitizing and sew out basics while getting a hands-on experience that will send you home recharged for the daily grind. We'll go beyond the basics and discuss many topics that can help you grow your business and your bottom line whether you're selling online or in-store. We'll explore concepts for marketing your business in a retail setting, craft shows and boutiques along with maximizing sales online. Utilizing worksheets and discussion, you will also be guided through the process of identifying how to set prices & upsell, along with add-on topics that come up during the class that will help you get excited about what you create.
 

Thursday
Apr 02

1:00PM - 4:30PM

Erich Campbell

Debating Digitizing: Expert Answers for the Digitizing Curious
Cost: $99.00 Earlybird, $109.00 Regular Price.
  Audience: Embroiderers

This workshop is for embroiderers and decorators who are debating about bringing digitizing in-house, as well as those who have recently taken on the task but have fundamental questions. We will discuss the pros and cons of doing your own digitizing as well as other ways decorators handle their digitizing needs. From there, we will examine the expectations of print-focused designers and vector artists with an eye toward enhancing skills that transfer well into digitizing. Next, we'll have an introductory lesson on the nuts and bolts of digitizing, highlighting the complications of embroidery design. We'll talk about what you need to develop an eye for, embroidery's natural distortion, as well as leveraging the strengths of the medium. We'll cover best practices for your digitizing workflow, and the step-by-step process for handling a digitizing job from start to finish. Finally, we will discuss the tools it takes to set up your work area to start digitizing: from the physical tools it takes to draw and design, to the software you'll want to set up art and stitch files. We'll cover different digitizing methods including tips on how to digitize safely and with less repetitive strain.
 

Friday
Apr 03

1:00PM - 4:30PM

James M. (Jimmy) Lamb

Breaking The Polyester Barrier With Sublimation
Cost: $99.00 Earlybird, $109.00 Regular Price.
    Audience: Heat Transfer Printers

You know how you were told that you can only sublimate polyester? Well, that's history now. Cotton is a proven reality. Darks are possible. Vinyl is hot. Never say never. New products are hitting the sublimation industry and breaking the polyester barrier. Exciting new techniques will be demonstrated live so you can compare the results and understand the range of applications. Poke, prod, touch, feel, stretch all you wish while you ponder the possibilities.
 

Friday
Apr 03

6:00PM - 9:00PM

Charlie Taublieb

Night Shift: Simulated Process Printing
Cost: $99.00 Earlybird, $109.00 Regular Price.
    Audience: Screen Printers

This workshop is for anyone wanting to learn how to work with halftones to produce full color images. We will address how to design and separate full color images so they can be printed on shirts from white to black and all the colors in between. Half-tone counts, dot angles and shape will be discussed as well as mesh counts, color order, squeegee recommendations and other items to increase quality and productivity. This is a hands-on workshop so wear clothing that is appropriate. Garments will be supplied. The only thing you need to bring is yourself.
Seminars:
# of Seminars Earlybird Price ea. Regular Price ea.
1-2 $35.00 $40.00
3-4 $25.00 $28.00
5 + $20.00 $23.00
Gain new skills and impress your customers with classes that target specific areas! DAX is known to have the best seminar track in the industry at prices you can afford. Many seminars are free of charge, others start at just $35. Purchase more than three seminars for a single person and see your discounts in your registration cart.

Friday
Apr 03

8:30AM - 9:50AM

Jenna Sackett

Heat Press for Profit
Sponsored by Stahls ID
Cost: FREE
 Audience: Heat Transfer Printers

Learn how to diversify your business with the versatility of heat printing. In this class you'll learn from industry experts, the tips and tricks you need to maximize your heat press investment.

Friday
Apr 03

8:30AM - 9:50AM

Clay Barbera

Setting up Art for Screens, Vinyl, and DTG
Sponsored by CorelTrainer
Cost: FREE
  Audience: Artists

Learn specific and simple techniques in Corel to make sure your artwork is production-ready for Screen Printing, Vinyl Cutting and Direct to Garment Printing. We'll explore vector and digital graphics, Pantone colors, node editing, and digital effects. Plus plenty of time for Q & A with CorelTrainer.

Friday
Apr 03

8:30AM - 9:50AM

Katie Owen

Maximizing Sales and Productivity with a Vinyl Cutter
Sponsored by Digital Art Solutions
Cost: FREE
Audience: Heat Transfer Printers

Learn how to maximize the use of a vinyl cutter for popular decorating and personalization processes including heat press vinyl, vinyl decals, rhinestone multi-decoration and applique.This class will outline a set of best practices for maximizing both sales and productivity with a vinyl cutter. The class will focus on design and production skills in CorelDRAW using the Digital Art Solutions Multi-decoration System. The class with also key on specific and meaningful sales and marketing strategies for maximizing sales.
 

Friday
Apr 03

10:20AM - 11:40AM

Erich Campbell

Treatments and Digitizing Techniques for Specialty Threads
Cost: $35.00 Earlybird, $40.00 Regular Price.
  Audience: Embroiderers / digitizers

In this session, Erich breaks down design treatments to give you the techniques and measurements used to tackle specialty look and special use threads including the ever popular metallic's. He'll expand into the use of thick and thin threads in standard fibers, and moving into thick wool and cotton blends. Included in this session are recommendations for specialty thread treatments as well as markets and use cases into which they can and should be sold to maximize value.

Friday
Apr 03

10:20AM - 11:40AM

Kayla Gayton

How to Define Your Brand and Stand Out From the Competition
Cost: $35.00 Earlybird, $40.00 Regular Price.
    Audience: Owners / Managers

Branding isn't just a buzzword - it's your company identity and your ticket to differentiating yourself from the competition. Many businesses sell decorated apparel, but those businesses aren't you. Learn what branding means, how to define your brand, and how to clarify your message to your audience to ensure that you stand out from your competitors. Discussion will also include how to communicate your value effectively in a digital age.
 

Friday
Apr 03

12:30PM - 1:50PM

Alan Howe

5 Fundamentals of Production Every Screen Printer Needs to Know
Cost: $35.00 Earlybird, $40.00 Regular Price.
   Audience: Screen Printers

If you break screen printing into its 5 fundamental skills or areas, most screen printers have problems in controlling all aspects of at least 4 out 5 of them. What are these fundamental areas, why they are important, and how do you control them? Mastering each area will improve your prints, speed production and boost profits - no matter the size of your shop.

Friday
Apr 03

12:30PM - 1:50PM

Aaron Montgomery

Starting in E-Commerce: What Works and What Didn't
Cost: $35.00 Earlybird, $40.00 Regular Price.
 Audience: Owners / Managers

In April of 2019, Kylene Montgomery left her career as a very successful career counselor at the VA. She loved what she did, but wanted to be able to help people on her own terms. Aaron has been working with small businesses since 1997 and always enjoyed being a part of their success. Two different careers, both with the same mission. Who knew? So armed with experience, Kylene set off to start an e-commerce business with no background in it, and just the knowledge that Aaron would support her and we would all learn a ton. In this session we are going to share the process of getting started, some tips that were learned along the way, and also some of the mistakes we made so you can avoid them. Here are the details you need to get started, where to turn for help when you are up against things you don't know or enjoy, and how to get through some of the valleys that are inevitable.
 

Friday
Apr 03

2:20PM - 3:40PM

Katie Wubben

Embroidery Basics To Achieve Quality Products & Higher Profits
Cost: $35.00 Earlybird, $40.00 Regular Price.
  Audience: Embroiderers

Whether you're new to the embroidery business, not having great results, or considering jumping into embroidery - this is the class for you! We'll discuss how to produce high quality embroidered goods that will keep your customers coming back time and time again while generating a great profit. During this energizing class, you'll learn basic hooping technique along with understanding why one supply may not work for every situation. We will discuss how to analyze your work to produce it faster using proper tension and supplies, avoiding threads breaks and enjoying what you do.

Friday
Apr 03

2:20PM - 3:40PM

Kristine Shreve

Made in America/Fair Trade/Certified Organic
Cost: $35.00 Earlybird, $40.00 Regular Price.
   Audience: Business Managers

Our nation's top issues are important to both you and your customers. Your customers are asking for items that are made in America to preserve jobs. They want 'fair trade' products to ensure the welfare of the people who produce the goods they buy. We're concerned that products need to be made in an eco-friendly way with eco-friendly materials. We know all the buzzwords, but do we really understand what they mean? How much of a product needs to be made in America for the product to have that label? Who determines which products get the label and which don't? How do you know what products are fair trade, and who determines that designation? What qualities allow a product to have an organic label? Having researched and written articles on these topics, Kristine Shreve is prepared to answer these questions, and more.
 

Saturday
Apr 04

8:30AM - 9:50AM

Andrea Bommarito

Make *More* Money with Embroidery - What to Charge with Quality Results
Sponsored by ZSK
Cost: FREE
    Audience: Embroiderers

'There's no such thing as a free lunch.' Most business owners struggle in pricing structures for embroidery orders, whether it is a unique technique or just a 'typical' order. This seminar will cover several aspects of this topic, including common pricing structures, discussing (how to combat) competitive situations, knowing how and when to upcharge, as well as providing quality products. Although this will primarily focus on the business of embroidery, I will also provide insight into techniques that will improve the quality to keep your customers coming back - such as small lettering & detail work, special embellishment, and workflow process. There will be class discussions as well as a Q&A during our session.

Saturday
Apr 04

8:30AM - 9:50AM

Dave Dauer

Grow Your Business With Online Stores
Sponsored by WebStoresSimple
Cost: FREE
    Audience: All

Learn how Decorators can use Online Stores to increase sales, capture more opportunities and increase margins. Also learn why it is more crucial than ever today to be able to offer Online Stores to all of your group customers. For those that are non-technical and haven't yet jumped onboard the 'Online' train, we will talk about features and tools that exist today that makes it easy and quick for even the 'technically' challenged to create and manage the stores themselves. For those that are already able to provide stores for customers, we will also talk about some areas of opportunity that you may not have thought about. We will allot plenty of time after presenting to answer any attendee questions.

Saturday
Apr 04

8:30AM - 9:50AM

Rory Cucchiara

Grow your Profits printing on site with heat transfer!
Sponsored by First Edition
Cost: FREE
   Audience: Heat Transfer Printers

To grow, you have to go where the people are. Every weekend there is an event somewhere close to you. Sporting events, church events, civic events, the list is almost endless. Also, there is no faster way to grow your business than go to those events and print garments on site. This not only gives you the opportunity to make money at the event but most of all it gives you the opportunity to secure all those attending as future customers. Those attendees are business owners or employees of businesses that at some point will need printed garments for their companies. Your advantage is that you have already produced a quality product for them so who do think they call first? YOU!
 

Saturday
Apr 04

10:20AM - 11:40AM

Clay Barbera

Learn the basics in CorelDRAW, while connecting design concepts to business uses
Cost: $35.00 Earlybird, $40.00 Regular Price.
  Audience: Artists

Corel is the best tool for Imprint Industry art, so let's walk through exactly how, and why. From basic drawing options, bitmap tracing, to digital effects, this class is for you. We will discuss and demonstrate vector art for cutting, laser engraving, color separations / screen printing, digital print, circles for stones, digitizing for embroidery, and even website development. .. All right inside Corel. Learn the most efficient and effective steps for imprint businesses. This class is designed to show daily design and production steps.

Saturday
Apr 04

10:20AM - 11:40AM

Terry Combs

On Being a Great Screen Printer
Cost: $35.00 Earlybird, $40.00 Regular Price.
  Audience: Screen Printers

This seminar is for current or soon-to-be screen printers. What decorators learn very quickly is that there are lots and lots of screen printers, but not very many good screen printers. Terry Combs will not only discuss how to be a good screen printer, but how to be a great screen printer! The discussion will include speeding up the process, focusing on efficiency, and dealing with day-to-day production issues.
 

Saturday
Apr 04

12:30PM - 1:50PM

Charlie Taublieb

Working with Water Base and Discharge Inks
Cost: $35.00 Earlybird, $40.00 Regular Price.
    Audience: Screen Printers

Water base inks are here to stay, so it's time to learn to work with these alternative processes. Standard water base inks, as well as discharge inks will be addressed including formulas for both. This seminar will address everything you need to know: inks, mesh, squeegee recommendations, to procedures for working with these inks successfully. Tips will be offered to save time and assist in quality. Samples will be shown and discussed.

Saturday
Apr 04

12:30PM - 1:50PM

Dane Clement

Affinity Photo: The Photoshop Alternative?
Cost: $35.00 Earlybird, $40.00 Regular Price.
   Audience: Artists


Up until now Photoshop has been the primary 'go-to' program for working with raster images, but now there's a new alternative - Affinity Photo. With a one-time cost of $49.99 compared to a monthly subscription fee for Photoshop with similar functionality, it actually makes it affordable to start creating more elevated designs for all your full-color printing needs such as direct-to-garment, dye-sublimation, screen printing and more.
In this class Dane Clement will introduce you to this new program and discuss all the similar functions it has to its counterpart - working with text, working with layers, changing colors, photo editing and more. Let Dane teach you the basics to get your creative juices flowing, and see if this might be the affordable alternative you've been looking for to help you start offering your customers full-color designs like you've never done before!

Seminar Pricing:
Free Seminars cost nothing to attend, no reservations are required
Admission to free classes is subject to room capacity. First come will be first served. Regular session seminars and workshops have fees associated with them. These fees are displayed in the listing.

Workshops
Workshops are special, extended-length educational sessions. Per-attendee prices are displayed with each listing. Workshops must be reserved in advance, and are not included in multi-seminar pricing.

Multi-Seminar Pricing
Individual seminars can be purchased at this website at the current purchase price when registering to attend. Discounts are available:

Purchase 3 or 4 seminars for $25 each: If a single individual purchases three or four seminars the price will automatically be reduced in your shopping cart. That's a savings of $10 per seminar. Price per seminar increases to $28 per seminar after early-bird period expires.

Purchase 5 seminars for $20 each: If a single individual purchases five seminars the price will automatically be reduced in your shopping cart. That's a savings of $15 per seminar. Price per seminar increases to $23 per seminar after early-bird period expires.

Deadline:
Advance prices shown are valid through the date displayed at the top of this page. (See the yellow box) After that date, all educational opportunities become available at the regular / on-site price.