DAX CHICAGO
May 30 - 31, 2025
We're thrilled to bring DAX to the Schaumburg Convention Center this year! It's a new venue, but the exceptional experience for both attendees and exhibitors remains the same. Discover the latest equipment, unlock exclusive show-only deals, and connect with industry suppliers and colleagues. Don’t miss out on this exciting opportunity to grow your business and build valuable connections!
Attendee registration opens soon!
Venue : Schaumburg Convention Center
Venue Address : 1551 Thoreau Dr N, Schaumburg, IL 60173, USA
Hotel Information
Renaissance Schaumburg Hotel by Marriot
Located at the intersection of Interstates 90 and 290 this Schaumburg hotel is 2 miles from shopping at Woodfield Mall. Boasting an on-site restaurant each guest room features a 32-inch flat-screen TV with HBO. Every room at Renaissance Schaumburg Convention Center provides a modern work desk with an ergonomic chair and a coffee maker.
1551 Thoreau Dr N, Schaumburg, IL 60173
It really doesn't get any better than staying in the same building as the show is taking place! We have negotiated an oustanding rate of $164.00/night.
Click the button below to book your room online today!
Rooms are limited, so book early! Cutoff date is 5/7/25.
Show Specials
Seminars
Exhibitor List
3020 Darnell Road, Philadelphia, PA, 19154
https://americanprintandsupply.com/
721 Sabrina Drive, East Peoria, Illinois, 61611
9785 Gateway Rd NW, Elk River, MN, 55330
Premium textile screen printing equipment. Durable, easy to use & simple to maintain. Family owned and operated. Made in USA.
4661 Stafford, Wyoming, MI, 49548
15333 West National Avenue, New Berlin, WI, 53151-5154
https://www.citadelbrands.com/
955 N Williamsburg County Hwy, Kingstree, SC, 29556
212 N Ironwood Suite D, Coeur d alene, Idaho, 83814
16371 Table Mountain Parkway
10282 East 1400 North Road, Bloomington, IL 61705-5195, United States, Bloomington, IL, 61705-5195
1311 Broadway Street, Alexandria, MN, 56308
Newton Christ Church Barbados
https://heattransfersolutions.net/
Suppliers of Quality Vinyl/Pu, DTF/UVDTF (rolls & sheets), Print & Cut Media (Solvent/Eco Solvent, Sublimination & Latex Inks), Specialty HTV (Puff, Glitter, Metallics, Foils, Flock, Brick, Silicone...etc), Hix Heat Presses and Graphic Supplies (Thermal Tape, US made Carbon Blades, Weeding Tools, Mini Tees/Variety of Colors).
841 Wingfoot Drive, North Aurora, IL, 60542
11515 Vanstory Drive, Suite 145, Huntersville, NC, 28078
1925 Holmes Road Ste 400, Elgin, IL, 60123
2100 golf rd suite 230, Rolling Meadows, 60008
JJ MOTIFF is a well-known established wholesale corporation in TN, with more than 30 years of experience in graphic design and embroidery industry. Our top-of-the-line quality rhinestones and sequin embroidery transfers, and our professional knowledge making custom orders will make your business thrive and set you apart from all of the others. JJ MOTIFF's warehouse has hundreds of products in stock ready to ship out the same day. High quality products, competitive prices, fast delivery and excellent customer service will make JJ MOTIFF your #1 motif supplier!
PO BOX 25454, CHATTANOOGA, TN, 37422
Are you tired of cleaning your gutters? LeafFilter Gutter Protection is a permanent solution. Our micromesh gutter cover installs on top of existing gutters, eliminating gutter cleaning for life. Our surgical grade stainless steel micromesh keeps all debris out of your gutters 365 days a year.
1595 Georgetown Road, Hudson, OH, 44236
Liberty Bags is the industry leader in non-sized imprintable promotional products in the United States. We sell retail product at a promotion price. If you are in a pinch, Liberty Bags has the product you need, our selection of quality products is vast, including over 100+ bags, 30 + blankets, 20 + towels, 20+ aprons, 100% recycled tote bags, sublimatable products, backpacks, coolers, can holders, and much, much more. Better construction, Better fabric, Better bags!
3149 South University Drive, Fort Worth, TX, USA, Fort Worth, TX, 76109
https://www.losangelesapparel-imprintable.net/
1020 East 59th Street, Los Angeles, CA 90001-1010, United States, Los Angeles, CA, 90001
2727 Commerce Way, Philadelphia, PA, 19154
NuCoat is a woman-owned business founded over 25+ years ago by the original inventor of Digital Transfer Paper and owner of 70+ patents. We specialize in revolutionizing the printing industry with these groundbreaking technologies including Direct to Film (DTF) printing technologies. Our non-toxic certified products showcase our commitment to quality, efficiency and sustainability.
13055 15th Ave N, Minneapolis, MN, 55441
SanMar is an industry-leading supplier of apparel and accessories. Founded in 1971, SanMar remains a Seattle-based, family-owned and customer-focused business. We employ more than 5,500 people across the country and work with manufacturers in 21 countries around the world. We have over 7.8 million square feet of inventory space and offer more than 30 retail, mill and private label brands. We still work today with the same values we were founded on: Be Nice and Tell the Truth.
22833 SE Black Nugget Rd Ste# 130, Issaquah, WA, 98029
STAHLS’ remains committed to your success with a focus on one important principle – to help you thrive as a capable and confident apparel decorator. Your business aspirations and growth are our mission, and STAHLS’ is always here to help you heat press for profit.
25901 Jefferson Ave., St. Clair Shores, MI 48081, MI, 48081
245 North Main Street, Pocatello, ID 83204-3110, United States, Pocatello, ID, 83204-3110
9844 State Highway 72
https://www.themagictouchusa.com/
6333 W. Howard, Niles, IL, 60714
https://www.transferexpress.com/
7650 Tyler Blvd, Mentor, OH, 44060
14777 Keel St, Plymouth, MI, 48170
https://www.webstoressimple.com
Webstores Simple enables Decorators & Promo Distributors to provide Unique Online Stores with branded products for Groups, Organizations & Companies so that their Members or Employees can place their Orders and Buy – ONLINE. Webstores Simple is by far the Industry’s Most Affordable & Easiest-To-Use Online Store Platform. We have the Built-in Tools, Integrations and Reporting that makes Building & Managing Stores – SIMPLE. Only $59/month - Unlimited # of Online Stores.
1901 Tiltons Corner Rd, Wall, New Jersey, 07719
1795 Baseline Road, Grand Island, Buffalo, NY, 14072
Workshops
Katie Wubben
Thursday
May 29, 2025
12:45 p.m. - 4 p.m.
Thursday, May 29, 2025 Cost: $99.99 Early Bird Pricing ($120.00 Regular Price)
It didn't look like that on screen.....Join Katie for a deep dive into the many parts of embroidery that are critical to achieve a professional finished product. Build confidence in supply choices and learn how each component interacts with the others to achieve the best work possible.
RegisterCharlie Taublieb
Thursday
May 29, 2025
9 a.m. - 4 p.m.
Thursday, May 29, 2025 Cost: $199.99 Early Bird Pricing ($220.00 Regular Price)
This hands-on workshop is designed to help you run your print shop smoothly and efficiently. Topics covered include an integrated registration system, mesh selection, screen tension, set-up procedures, inks, squeegees, and documentation. Whether you're a new printer or looking to enhance quality, productivity, and profits, this workshop is for you. All materials will be provided, so come ready to work—participants will print a multicolor raster image created using the AI program, MidJourney. Bring your work clothes and get ready to elevate your printing process!
RegisterBill Garvin
Thursday
May 29, 2025
9 a.m. - 12:15 p.m.
Thursday, May 29, 2025 Cost: $99.99 Early Bird Pricing ($120.00 Regular Price)
Join Bill in this workshop where you’ll learn essential tips for maintaining your embroidery machine and discover the latest advancements in machine technology. With many exciting changes in the industry over the past few years, this session will cover best practices for keeping your equipment in top shape, troubleshooting common issues, and optimizing performance. Bill will also highlight new features and technologies that can enhance your embroidery experience and improve efficiency. Whether you're a seasoned professional or just starting out, this workshop will equip you with the knowledge to maximize your machine's potential.
RegisterSeminars
Charlie Taublieb
Friday
May 30, 2025
10:30 a.m. - 11:45 a.m.
Cost: $34.99 Early Bird Pricing ($40.00 Regular Price)
While most screen printers rely on vector images (created in Illustrator or Corel Draw), those skilled in working with raster images (Photoshop) gain a significant advantage. Raster techniques allow for the creation of detailed, three-dimensional, illustrated or photographic images that truly stand out. In this seminar, Charlie will guide you through advanced artwork preparation, separation techniques, mesh selection, squeegee usage, and the key processes needed to achieve stunning results on both light and dark garments. Elevate your screen printing business by learning the skills that set you apart.
RegisterLauren Kilgore
Friday
May 30, 2025
10:30 a.m. - 11:45 a.m.
Cost: $34.99 Early Bird Pricing ($40.00 Regular Price)
Join Lauren in this seminar where she’ll guide you through the essentials of utilizing Etsy shop keywords and search engine optimization (SEO) to drive more traffic to your listings. Learn how to choose the right keywords, optimize your product descriptions, and leverage SEO techniques to increase visibility and attract your ideal customers. Whether you're new to Etsy or looking to boost your shop's performance, this session will provide you with practical strategies to enhance your search rankings and grow your sales.
RegisterBill Garvin
Friday
May 30, 2025
12:30 p.m. - 1:45 p.m.
Cost: $34.99 Early Bird Pricing ($40.00 Regular Price)
In this comprehensive seminar, Bill will cover everything you need to know about decorating hats. From digitizing designs specifically for hats to perfecting hooping techniques, you'll learn the key steps to ensure professional results. Bill will also dive into sizing strategies and speed techniques that can streamline your process and improve your productivity. Whether you're new to hat decoration or looking to refine your skills, this session will equip you with the knowledge to elevate your craft and achieve top-quality results every time.
RegisterDane Clement
Friday
May 30, 2025
12:30 p.m. - 1:45 p.m.
Cost: $34.99 Early Bird Pricing ($40.00 Regular Price)
AI is fast becoming common place in the art world. While it definitely can help speed up the design process, it definitely is not without its flaws. In this session, Dane will show you tips and tricks for initially generating a design using AI software. Then using Photoshop, he’ll demonstrate editing skills such as upscaling, removing the image from the background, fixing incorrect images, combining images and more to create your final layout. AI is not the end all, be all when it comes to creating artwork, but using it as a tool to help you get started will make creating your images quicker and easier.
RegisterAaron Montgomery
Friday
May 30, 2025
2 p.m. - 3:15 p.m.
Cost: $34.99 Early Bird Pricing ($40.00 Regular Price)
Learn the art of turning aspirations into achievements quickly and effectively. Whether you're midway through the year reassessing your progress, or just need a motivational boost to realign your strategies. Ideal for entrepreneurs, small business owners, and anyone feeling off-track with their goals. Aaron Montgomery, a holistic business coach and author of The FUNdamentals of Business Success will show you the steps to go from a goal-setter to a goal-getter!
RegisterLauren Kilgore
Friday
May 30, 2025
2 p.m. - 3:15 p.m.
Cost: $34.99 Early Bird Pricing ($40.00 Regular Price)
Learn how to harness the power of Canva, the popular online design tool. You will be guided through the platform's key features, from selecting templates to customizing designs with ease. Perfect for beginners and anyone looking to streamline their design process, this session will equip you with the skills to create stunning visuals in no time.
RegisterKatie Wubben
Friday
May 30, 2025
3:30 p.m. - 4:45 p.m.
Cost: $34.99 Early Bird Pricing ($40.00 Regular Price)
Explore embroidery designs & techniques that will set your business apart from the competition leaving your customers saying "WOW". From interactive designs to "different" techniques, Katie will light a fire of new concepts for your creative side to take back to your business regardless of the size or types of orders you produce.
RegisterLauren Kilgore
Friday
May 30, 2025
3:30 p.m. - 4:45 p.m.
Cost: $34.99 Early Bird Pricing ($40.00 Regular Price)
Come learn about the power of social media marketing to boost your online sales. Discover effective strategies for leveraging platforms like Instagram, Facebook, and Pinterest to engage your audience and drive traffic to your online store. Lauren will cover content creation, audience targeting, and analytics to help you optimize your campaigns for maximum impact. Whether you're just starting out or looking to enhance your existing marketing efforts, this session will provide you with the tools and insights needed to turn your social media presence into a powerful sales driver.
RegisterDane Clement
Saturday
May 31, 2025
10:30 a.m. - 11:45 a.m.
Cost: $34.99 Early Bird Pricing ($40.00 Regular Price)
In this seminar, Dane will outline the essential steps to achieving success with Direct-to-Film (DTF) printing. In just 10 actionable steps, you'll learn how to optimize your workflow, select the right materials, and perfect your printing techniques for outstanding results. Dane will cover everything from preparing your designs to troubleshooting common issues, ensuring you leave with the confidence and knowledge to elevate your DTF projects.
RegisterBill Garvin
Saturday
May 31, 2025
10:30 a.m. - 11:45 a.m.
Cost: $34.99 Early Bird Pricing ($40.00 Regular Price)
Join Bill in this informative seminar focused on the fundamentals of digitizing. He will cover the essential principles of digitizing, helping you discern when a problem arises from the design itself rather than from your machine. Bill will share tips on common design pitfalls, troubleshooting techniques, and best practices to ensure your digitized files translate perfectly into products.
RegisterAaron Montgomery
Saturday
May 31, 2025
12:30 p.m. - 1:45 p.m.
Cost: $34.99 Early Bird Pricing ($40.00 Regular Price)
This seminar offers a practical dive into pricing to fuel your business growth. You’ll tackle real challenges, find actionable solutions, and craft a strategy aligned with your values and goals. We’ll explore how perceived value impacts your pricing and profit margins, and guide you through an easy process to calculate your "overhead rate." If you're ready to turn pricing from a dreaded task into an empowering tool, this seminar will help you master it, boost profits, and confidently own your business journey.
RegisterKatie Wubben
Saturday
May 31, 2025
12:30 p.m. - 1:45 p.m.
Cost: $34.99 Early Bird Pricing ($40.00 Regular Price)
Monograms, names, and everything in between are all the rage today. Turn stock designs into unique & personalized embroidery to keep your customers happy & coming back for more! We'll discuss popular decorating techniques as well as a spotlight on unique placement and unusual hooping techniques to get the job done.
RegisterStay with Us
Renaissance Schaumburg Hotel by Marriot
Located at the intersection of Interstates 90 and 290 this Schaumburg hotel is 2 miles from shopping at Woodfield Mall. Boasting an on-site restaurant each guest room features a 32-inch flat-screen TV with HBO. Every room at Renaissance Schaumburg Convention Center provides a modern work desk with an ergonomic chair and a coffee maker.
1551 Thoreau Dr N, Schaumburg, IL 60173
It really doesn't get any better than staying in the same building as the show is taking place! We have negotiated an oustanding rate of $164.00/night.
Click the button below to book your room online today!
Rooms are limited, so book early! Cutoff date is 5/7/25.
Remember to mention that you are coming to DAX to get this special rate.
Schedule of Events
8:30 a.m.
Exhibitor Set-Up - Trade Floor NOT Open
8:30 a.m.
Workshop Morning Session
9 a.m. - 12:15 p.m.
Cost: $99.99 Early Bird Pricing ($120.00 Regular Price )
9 a.m. - 4 p.m.
Cost: $199.99 Early Bird Pricing ($220.00 Regular Price )
12:45 p.m. - 4 p.m.
Cost: $99.99 Early Bird Pricing ($120.00 Regular Price )
1 p.m.
Workshop Afternoon Session
8:30 a.m.
FREE Seminars
10 a.m.
TRADE FLOOR OPENS
10:30 a.m. - 11:45 a.m.
Cost: $34.99 Early Bird Pricing ($40.00 Regular Price )
10:30 a.m. - 11:45 a.m.
Cost: $34.99 Early Bird Pricing ($40.00 Regular Price )
12:30 p.m. - 1:45 p.m.
Cost: $34.99 Early Bird Pricing ($40.00 Regular Price )
12:30 p.m. - 1:45 p.m.
Cost: $34.99 Early Bird Pricing ($40.00 Regular Price )
2 p.m. - 3:15 p.m.
Cost: $34.99 Early Bird Pricing ($40.00 Regular Price )
2 p.m. - 3:15 p.m.
Cost: $34.99 Early Bird Pricing ($40.00 Regular Price )
3:30 p.m. - 4:45 p.m.
Cost: $34.99 Early Bird Pricing ($40.00 Regular Price )
3:30 p.m. - 4:45 p.m.
Cost: $34.99 Early Bird Pricing ($40.00 Regular Price )
5 p.m.
TRADE FLOOR CLOSES
8:30 a.m.
FREE Seminars
10 a.m.
TRADE FLOOR OPENS
10:30 a.m. - 11:45 a.m.
Cost: $34.99 Early Bird Pricing ($40.00 Regular Price )
10:30 a.m. - 11:45 a.m.
Cost: $34.99 Early Bird Pricing ($40.00 Regular Price )
12:30 p.m. - 1:45 p.m.
Cost: $34.99 Early Bird Pricing ($40.00 Regular Price )
12:30 p.m. - 1:45 p.m.
Cost: $34.99 Early Bird Pricing ($40.00 Regular Price )
3 p.m.
TRADE FLOOR CLOSES
Show Specials
Special show discounts and free shipping for 1st time buyers, promotional product giveaways, sample sheet giveaways and 1 yard rolls of all HTV and Specialty HTV will be for sale (Puff, Glitter, Metallics, Foils, Frosty Clear, Flock, Brick, Silicone...etc).
Directions
Location: 1551 Thoreau Dr N, Schaumburg, IL 60173, USA