Most shops confuse being busy with being profitable and productive. This session helps shop owners create strong financial systems and move from reactive operators to proactive owners.

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If hat embroidery drives you crazy, this workshop is for you! Learn what really works (and what doesn’t) when stitching on caps. We’ll dive into digitizing for hats, proper hooping techniques, machine speed settings, and how to make the most of the latest embroidery technology. By the end, you’ll be ready to tackle hat embroidery with confidence—and maybe even start to love it.

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DTF is the embellishment process that everyone is using for certain types of work, but the are things that it can’t do. Special Effect prints are the type that can separate you from your competitors and there are lots of options. The special effect inks that will be addressed are puff, discharge ink, high density as an ink, gel and various bases. Adding foil to a design and using discharge or silicone ink can create some very innovative images. Applying capillary film, mesh selection, squeegee selection and art considerations will be discussed and samples shown.

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Take your business on the road and meet customers where they shop! This seminar explores how to plan, launch, and profit from event pop-ups, county fairs, flea markets, festivals, and seasonal retail spaces. Learn how to choose the right events for your brand, design eye-catching displays that draw a crowd, and create product mixes that move fast in short-term settings. We’ll cover setup strategies, staffing, and how to turn one-time shoppers into loyal, year-round customers. Whether you’re testing new markets or expanding beyond your shop, you’ll leave with the tools to sell smarter—and succeed anywhere the crowds gather.

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DTF is easy to start, but harder to get right consistently. This session walks through the real-world DTF workflow, from artwork and software decisions to film, ink, color, and application, highlighting where most problems actually begin and how successful shops reduce reprints, wasted time, and frustration.

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This education session breaks down how to turn DTF gang sheets into a real profit driver—not just a production shortcut. Whether you’re new to DTF or already running volume, you’ll discuss with TheMagicTouch team practical tactics to print more efficiently, reduce waste, and squeeze more profit out of every sheet.

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In today’s custom printing industries, like decorated apparel and signage, success depends on more than the quality of your work. It requires smart systems that connect your teams to work efficiently and effectively. This session shows you how shop management software, online stores, and graphics tools work together to simplify quoting, art, production, and online selling. Learn how connected tools save time, reduce errors, and help small teams scale efficiently without adding staff. See how modern, easy-to-use technology can revamp your workflow, improve customer experience, and boost revenue. Whether you’re just getting organized or ready to grow, this class will help you build a smarter, more profitable business from design to delivery.

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Photoshop can be intimidating to those new to the design world, but it doesn’t need to be. Learning the basic Photoshop tools and functions needed specific to creating artwork for garment decoration is more than enough to get you going. In this workshop not only will Dane get you going, but he’ll have you creating designs you never thought you could. He will show you how to set up a new file properly, how to optimize an image, how to work with text and so much more. With Photoshop’s Generative Fill and other AI capabilities, anyone can generate an image in no time. Being able to use Photoshop to edit and properly set up the AI file for garment production is what will set you apart. Dane will show you how to remove backgrounds, upscale images, remove objects and more not only to transform an AI generated image into your own masterpiece, but to make sure production will run smoothly and produce an amazing product.

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