Advertisement

Find Yourself in the Center of the Action!

Considering coming to DAX this year? Good idea! Each year, thousands of garment decorators - just like you - come to DAX to see everything that is new in the industry and learn the latest tips & tricks. Stay ahead of your competition with a trip to DAX and you'll profit from your experience every day.



Advertisement

The DAX Seminar Track:

The best education in the industry!

We take great pride in being the show that educators and attendees alike deem to be the best. Every year our staff - all of whom are veteran printers and embroiderers themselves - goes through a rigorous process to identify key issues in the industry and determine which topics you need to hear about. Once we've determined which information the industry wants most, we seek out and hire top experts to share their knowledge with you. The result is a higher quality seminar track than any other show in our industry.

Great Workshops: You can learn a lot in a short amount of time at DAX, but sometimes you need more time to gain in-depth knowledge or hands-on experience. That's why we have a separate workshop program at DAX. Workshops are half-day programs at a bargain price that allow you to delve deeper into subjects and really take home working knowledge.

Top Speakers: All paid seminars and workshops at DAX are led by vetted professionals. When you sign up for a seminar, you can be assured that the speaker knows what he or she is talking about.

Free Seminars: Okay - you win. There is such thing as a free lunch. Each morning from 8:30AM to 9:50AM, we offer 2 FREE seminars, sponsored and conducted by your favorite suppliers. There is no need to sign up to attend the free seminar offerings - you just need to be registered for the show to attend. So get to the show before the trade floor opens and get answers to the questions you've been asking. Just one more way that DAX is the best investment of your time every year!

Buy More & Save!
Earlybird prices valid thru April 9, 2023

The more seminars you buy, the more you save:

Individual Seminars:
$35 each

3-4 Seminars @ $25 each

5 or more seminars @ $20 each
(Applies to seminars sold to one person)

Seminar Attendance Key:

Entry Level - Requires no industry experience
Beginner - Some industry knowledge or experience
Intermediate - Working knowledge of processes / techniques
Advanced - Looking to fine tune specific areas

Workshops:
These extended length classes have limited seating, usually offer a more hands-on experience, and may be offered the day before the show opens or in the evening.

Thursday
Apr 13

8:30AM - 4:00PM

Charlie Taublieb

Advanced Screen Printing Workshop
Cost: $199.00 Earlybird, $219.00 Regular Price.
  Audience: Screen Printers

There have always been questions about separating and printing Simulated Process and Four-Color Process designs. This workshop will take you through the step-by-step procedures for optimizing an image and then separating it using Photoshop and Separation Studio. Screen mesh, coating techniques, proper exposure and set-up of designs will also be discussed.
This workshop is for the intermediate to advanced printer but will be valuable for the beginner as well.


This is a hands-on workshop so we will be printing. Everything will be supplied. Wear your work clothing.
 

Thursday
Apr 13

8:30AM - 12:00PM

Bill Garvin

Embroidery Machine Maintenance and what is new since the pandemic
Cost: $99.00 Earlybird, $109.00 Regular Price.
    Audience: Embroiderers

In this workshop we will cover how to maintain your embroidery machine to keep it running smoothly and efficiently. We will cover how to diagnose problems to determine if a problem exists in the design or the machine. We will spend time on the nuts & bolts of embroidery machine maintenance and share numerous tricks and tips to make your life easier. Finally, we will spend time looking at what is changing in the new embroidery machines coming out and the effect those changes will have.
 

Thursday
Apr 13

1:00PM - 4:30PM

Erich Campbell

Build up your Digitizing: Design Elements and Execution
Cost: $99.00 Earlybird, $109.00 Regular Price.
  Audience: Embroiderers

Let's refresh the basics, then go beyond; from developing your eye for interpreting designs, through the selection and configuration of stitch types, to digitizing skills, shape creation, and sequencing. We'll spend time on the 'why', explaining the shapes we need and how to create them so we get the effects we want, with direct examples of classic design elements. We'll examine creating negative spaces, borders, and shadows, elements of lettering and line, shading, and common adjustments we need to make when stitch types interact. Plenty of examples will give you the building block concepts you need to create embroidery designs with confidence.
 

Friday
Apr 14

6:00PM - 9:00PM

Katie Wubben

Night Shift: Embroidery Basics Explained
Cost: $99.00 Earlybird, $109.00 Regular Price.
  Audience: Embroiderers

Creating machine embroidered goods can be exciting and profitable to large and small businesses alike. Everything from hooping technique to thread and needle choices can lead to beautiful work or dreaded thread breaks and poor quality. If you're overwhelmed by which supplies to use or struggling through the days, you need to take part in this game changing learning opportunity. Join Katie for this in-depth workshop and hands-on hooping experience that is sure to save time and money regardless if you're just starting out or have been dabbling
Seminars:
Gain new skills and impress your customers with classes that target specific areas! DAX is known to have the best seminar track in the industry at prices you can afford. Seminars start at just $35. Purchase more than three seminars for a single person and see your discounts in your registration cart.

Friday
Apr 14

8:30AM - 9:50AM

Lizz Riedy

The Fastest Way to Print T-Shirts
Sponsored by Transfer Express
Cost: FREE
  Audience: Heat Transfer Printers

Have you ever thought about screen printing? Or buying a DTF? Before doing so attend this seminar. At this seminar we will show you the easiest, fastest way to print t-shirts and other apparel. All you need is a heat press.

-Learn how you can print 100 shirts in just 1 hour
- Learn how to brand your shirts with shirt tags and press the front in 4 seconds
- Learn how to save time and money creating art
- Learn cost saving tips
- Learn how to choose the best product to create the most profit

Friday
Apr 14

8:30AM - 9:50AM

Aaron Montgomery

The Simple Art of Working on Your Business
Cost: FREE
  Audience: Owners / Managers

In this enlightening seminar, we will be discussing working ON versus always working IN your business, and how to strategically plan and manage your time and do more as a small business owner.
 

Friday
Apr 14

10:20AM - 11:40AM

Dane Clement

Art for DTG Printing and DTF Transfers - How to Make It Work for Both
Cost: $35.00 Earlybird, $40.00 Regular Price.
  Audience: Artists

DTG and DTF are two decorating methods that are perfect for printing full color graphics. However, the same exact artwork won't always work for both methods. Modifications may need to be made to make something that will work for DTG usable for DTF. Join Dane as he demonstrates tips and tricks for creating artwork for DTG and how to modify it for DTF.

Friday
Apr 14

10:20AM - 11:40AM

Erich Campbell

Embroidery RX - A Digitizer's view
Cost: $35.00 Earlybird, $40.00 Regular Price.
   Audience: Embroiderers

This session is all about identifying and isolating problems in your embroidery so that you can attack problems where they live. This is a digitizer's perspective as to where and how things go wrong and how to address them with a holistic view of embroidery in mind. We will concentrate on finding the fault from the design creator's perspective, but include machine and execution issues too. Join us to learn the many ways we can address everything from garment instability to digitizing gaffes.
 

Friday
Apr 14

12:30PM - 1:50PM

Dane Clement

Proper Art Techniques for Screen Printing
Cost: $35.00 Earlybird, $40.00 Regular Price.
  Audience: Artists

Proper Art Techniques for Screen Printing
Art is the beginning for all decoration methods. How your art is created and set up will affect how smooth and easy production will be and how well the image will print. Art that's not done correctly can cause issues when making screens and setting them up on press. Using Adobe Illustrator and Photoshop, Dane will show you the difference between raster and vector artwork and share his tips on how to set up, optimize and separate both types for more efficient production.

Friday
Apr 14

12:30PM - 1:50PM

Katie Wubben

Embroidery RX - A Machine Operators View
Cost: $35.00 Earlybird, $40.00 Regular Price.
  Audience: Embroiderers

This session is all about identifying and isolating problems in your embroidery with the operator's perspective in mind. We will focus more on problems that occur at the machine level: hooping, needles, backings & threads - but will include digitizing problems as well. There WILL be some overlap of information with the Embroidery RX - Digitizer's View class, but the courses are intended to be complimentary. Join Katie Wubben as we examine what makes your embroidery work - especially when it's not working.
 

Friday
Apr 14

2:20PM - 3:40PM

Charlie Taublieb

Screen Printing Basics
Cost: $35.00 Earlybird, $40.00 Regular Price.
   Audience: Screen Printers

This basic seminar details the items needed to start in garment screen printing and is a refresher for those fairly new to the industry. Topics include equipment, artwork, screen making and more. In this seminar you'll learn how to install an Integrated Registration System that will allow for fast and simple set-ups to increase productivity and quality.

Friday
Apr 14

2:20PM - 3:40PM

Aaron Montgomery

The 5 Keys of Marketing
Cost: $35.00 Earlybird, $40.00 Regular Price.
  Audience: Owners / Managers

It's time to stop trying to market your business based on what has worked for someone else with a completely different company than you. In this seminar, Aaron Montgomery of Our Success Group will walk you through the 5 keys of marketing so you can build a marketing plan customized to your business. Starting with clearly defining your brand and then moving to identify your ideal customers, you are going to know who to reach out to and what to say. Then we will help you figure out what strategies will work best for you and finally give you the roadmap to set up your customized marketing strategy. The seminar includes a full workbook and plenty of action items for a killer marketing plan customized to YOUR Business.
 

Saturday
Apr 15

8:30AM - 9:50AM

Kelly Walters

Heat Press for Profit - LIVE!
Sponsored by Stahls ID
Cost: FREE
   Audience: Heat Transfer Printers

Join the Stahls' team for this live heat press training to take your apparel business to the next level. Learn how adding a heat press to your current processes can be scalable and easy to learn while reducing inventory costs and, of course, increasing PROFITS!

Saturday
Apr 15

8:30AM - 9:50AM

Kevin McGee

Start Selling More to Your Customers
Sponsored by ASI
Cost: FREE
    Audience: Salespeople / Entrepreneurs

You could be earning additional revenue from your current customers with the help of ASI. For over 70 years, ASI has helped screen printers, embroiderers, sublimators, print shops, graphics pros and solo entrepreneurs sell promo products. Use your ASI account to order blank products from one of our 2,850+ wholesale suppliers, then a decorator like you will imprint the product with your customer's logo or message. In this session, ASI will teach you how to easily get started selling promotional products to your current customers so you can become the ultimate one-stop shop for all their marketing needs. Come learn how you can get started earning nearly 40% profit on additional orders - no equipment or inventory needed.
 

Saturday
Apr 15

10:20AM - 11:40AM

Aaron Montgomery

Getting your LIFE back!
Cost: $35.00 Earlybird, $40.00 Regular Price.
  Audience: Owners / Managers

As a business owner, solopreneur, or someone with a growing business on their hands, managing your time is something you MUST get right. We all have the same 24 hours daily, so how do we maximize the time available for our business? This will help you set up a system to manage and prioritize your time, look at some of the principles that make time management so difficult, and strategies to work smarter, not harder.

Saturday
Apr 15

10:20AM - 11:40AM

Terry Combs

Everything You Ever Wanted to Know about DTG & DTF Printing
Cost: $35.00 Earlybird, $40.00 Regular Price.
    Audience: Screen Printers

While DTG has become an industry standard decorating technique over the past two decades, there are new developments in that marketplace. And the new kid in town - DTF printing - has made a huge impact on our industry in its short life. Terry will discuss both these inkjet technologies as an expert commentator.
 

Saturday
Apr 15

12:30PM - 1:50PM

Katie Wubben

Not Your Normal Embroidery
Cost: $35.00 Earlybird, $40.00 Regular Price.
  Audience: Embroiderers

The world of machine embroidery has no limits. If you're ready to dive into new markets outside of the usual left chest logo, claim your seat today to learn from one of the industry's leaders when it comes to creative embroidery. Katie will leave you with new excitement after sharing samples and instructions on approaching some of the 'scary' stuff like free standing lace, in the hoop projects and unusual materials that can be incorporated into your embroidery work. Stand out from your competition and add variety to your retail area.

Saturday
Apr 15

12:30PM - 1:50PM

Terry Combs

The Ultimate Seminar for Successfully Using Specialty Inks
Cost: $35.00 Earlybird, $40.00 Regular Price.
    Audience: Screen Printers

Any screen printer can print with off the shelf plastisol inks. And most will not venture far into the world of specialty inks. You can be that decorator in your market who prints those incredible shirts that everyone wants to buy. In this seminar, we'll discuss the specialty ink options, how to use them, and examples of customers who would love to give you that business.

Seminar Pricing:
Free Seminars cost nothing to attend, no reservations are required
Admission to free classes is subject to room capacity. First come will be first served. Regular session seminars and workshops have fees associated with them. These fees are displayed in the listing.

Workshops
Workshops are special, extended-length educational sessions. Per-attendee prices are displayed with each listing. Workshops must be reserved in advance, and are not included in multi-seminar pricing.

Multi-Seminar Pricing
Individual seminars can be purchased at this website at the current purchase price when registering to attend. Discounts are available:

Purchase 3 or 4 seminars for $25 each: If a single individual purchases three or four seminars the price will automatically be reduced in your shopping cart. That's a savings of $10 per seminar. Price per seminar increases to $28 per seminar after early-bird period expires.

Purchase 5 seminars for $20 each: If a single individual purchases five seminars the price will automatically be reduced in your shopping cart. That's a savings of $15 per seminar. Price per seminar increases to $23 per seminar after early-bird period expires.

Deadline:
Advance prices shown are valid through the date displayed at the top of this page. (See the yellow box) After that date, all educational opportunities become available at the regular / on-site price.