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We're Moving!

We've outgrown the Reardon Center where DAX Kansas City has been held for the last eight years - Get ready to see a MUCH bigger, Better DAX show in Kansas City when we come to the KCI Expo Center in 2018!

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The DAX Seminar Track:

The best education in the industry!

Every year our staff goes through a rigorous process to identify key issues in the industry and determine which topics you need to hear about. Once we've determined which information the industry wants most, we seek out and hire top experts to share their knowledge with you. The result is a higher quality seminar track than any other show in our industry.

We're proud to say that we feel we've outdone ourselves again, with lots of brand-new topics, several new speakers, and overall great information.

Free Seminars: Okay - you win. There is such thing as a free lunch. Each morning from 8:30AM to 9:50AM, we will offer 3 FREE seminars, sponsored by your favorite suppliers. There is no need to sign up to attend the free seminar offerings - you just need to be registered for the show to attend. So get to the show before the trade floor opens and get answers to the questions you've been asking. Just one more way that DAX is the best investment of your time every year!

More Workshops: You asked for it, we deliver. This year we have added additional extended-length workshops to the educational program. Check out the new Friday workshop offering from 1:30PM - 5:00PM where Dane Clement helps you create better artwork, or visit Erich Campbell on the "Night Shift" to hone your digitizing skills!

Buy More & Save!
Earlybird prices valid thru Feb 18, 2018

The more seminars you buy, the more you save:

Individual Seminars:
$35 each

3-4 Seminars @ $25 each

5 or more seminars @ $20 each
(Applies to seminars sold to one person)

Seminar Attendance Key:

Entry Level - Requires no industry experience
Beginner - Some industry knowledge or experience
Intermediate - Working knowledge of processes / techniques
Advanced - Looking to fine tune specific areas

Workshops:
These extended length classes are held on the day before the show or in the evening.

Thursday
Feb 22

8:30AM - 4:30PM

Charlie Taublieb

Getting Back to the Fundamentals of Screen Printing
Cost: $200.00 Earlybird, $220.00 Regular Price.
    Audience: Screen Printers

This day long workshop has a dual function: It will act as a refresher for those that have been printing for a while and need to fine tune some of the day to day processes, and it will be an introduction to those who are new to screen printing. The workshop will cover art, screen making and production. There will be several demonstrations including screen stretching and press set-up. Equipment will be provided so we can set-up and print several designs including a multicolor one. Everything including t-shirts will be supplied. Wear your work clothing.
 

Thursday
Feb 22

8:30AM - 12:00PM

Katie Wubben

Beyond The Basics: Specialty Embroidery Techniques Hands-On Experience
Cost: $85.00 Earlybird, $99.00 Regular Price.
  Audience: Embroidery Professionals

Embroidery is more than basic threads. Claim your seat at this hands-on seminar to learn how to incorporate specialty products and techniques to set your business apart from the competition and increase your profits. We'll explore metallic threads, 3-D puff, applique, mixed media and more than we have space to list! You'll gain a wealth of knowledge, inspiration, and a sample to show off these techniques to your customers. It's easy to up-sell and offer unique options when the fear of new products is thrown out the window. You will also receive step-by-step instructions on each method along with vendor contacts and product information used so you can easily reproduce these techniques in your business.

*Bring an embroidery hoop with you to practice skills
 

Thursday
Feb 22

1:00PM - 4:30PM

James M. (Jimmy) Lamb

Tackling Transfers - From Sublimation To Vinyl
Cost: $85.00 Earlybird, $99.00 Regular Price.
   Audience: Heat Transfer Printers

Heat transfers aren't foolproof! If you've ever thrown away a shirt, you know this is true. There is a skill set to utilizing heat-applied graphics, but it's not rocket science - you can do this! By the time we are done, you'll have a better understanding of how transfers work, and you'll have more confidence in the products you sell.

Learning Objectives
- Learn what the most common transfer processes are.
- Learn how transfer process work and what types of applications can be done with each type.
- Learn how to troubleshoot transfer issues.
 

Friday
Feb 23

1:30PM - 5:00PM

Dane Clement

Artwork For Screen Printing
Cost: $85.00 Earlybird, $99.00 Regular Price.
   Audience: Screenprinters / Artists

When it comes to artwork for screen printing, there are some things to consider in order to make sure it is set up properly from the beginning to help you get the best end result possible. In this class Dane will explain how to create vector artwork in Adobe Illustrator,( which can also be applied to Corel Draw) as well as more complex raster art in Adobe Photoshop. He'll take you through the various aspects of creating, preparing, and producing the artwork so it is done right initially to prevent unnecessary work in the end that can cost you time and money. Once he gives you his tips for creating the artwork, he'll explain everything you need to know to prepare the art for separation output. From halftone screens, mesh counts, Separation and RIP software, you'll find out about this and more to produce separations that will help make everything come together on press as easy as possible.

In this seminar, you'll learn:
- how to create simple vector style artwork using Adobe Illustrator
- how to create more elaborate layouts using raster artwork and photographs in Adobe Photoshop.
- various separation techniques, halftone screens, RIP software and everything else you need to output your separations and get ready for setup on the press.
- other tips and tricks such as creating a 1, 2, or 3 color design from a full color image
 

Friday
Feb 23

6:00PM - 9:00PM

Erich Campbell

Night Shift: Embroidery Digitizing- Designs from Concept to Completion
Cost: $85.00 Earlybird, $99.00 Regular Price.
  Audience: Embroiderers / Digitizers

If you've always wanted to look over the shoulder of a digitizer at work and absorb their experience, this session is for you. During this seminar, you'll follow along as Erich Campbell takes designs from submitted art to final digitized file with live demonstrations of the most important concepts and stages in the process. During the process, we'll cover topics and techniques necessary to successful digitizing including, but not limited to:

- Holistic designs: How your garment changes the way you digitize.
- Identifying and addressing difficult elements (like tiny text, color blends, and overly small details) starting in the art preparation phase
- Preparing for efficient, smooth-running sequencing and pathing
- Digitizing methods: Vector import versus Redrawing
- Interpreting your art: Selecting appropriate stitch types, settings, and angles with your art, garment, and materials in mind
- Step by step digitizing - How to create the segments you need
- What digitizing tools to use, when to use them, and why
- Automation Do's and Dont's - separating time savers from quality killers.
- Pre-stitch previews - quality control before production

The seminar will be punctuated with live demonstrations of digitizing centering on the difficulties frequently encountered by digitizers as well as interspersed Q&A periods with on-screen digitizing and design examples wherever possible. All attendees will be presented with additional online materials for download, including design files that illustrate key concepts discussed in the session.
Seminars:
# of Seminars Earlybird Price ea. Regular Price ea.
1-2 $35.00 $40.00
3-4 $25.00 $28.00
5 + $20.00 $23.00
Gain new skills and impress your customers with classes that target specific areas! DAX is known to have the best seminar track in the industry at prices you can afford. Many seminars are free of charge, others start at just $35. Purchase more than three seminars and see your discounts in your registration cart.

Friday
Feb 23

8:30AM - 9:50AM

Nancy Copenhaver

Embroidery Basics and Beyond
Sponsored by SPSI
Cost: FREE
   Audience: Embroidery Professionals

Whether you are new to embroidery or have been stitching for years, this seminar will cover something for every level! We will cover the basics and get creative with some special applications. We will talk about choosing the correct thread, backing, needles and perfecting hooping techniques. Then we will dive deeper and learn how to create some unique products that will leave your customers coming back for more!

Friday
Feb 23

8:30AM - 9:50AM

Matt Vasallo

Boost Your Sales & Design Creativity with CorelDRAW & the TRW Design Wizard
Sponsored by The Rhinestone World
Cost: FREE
    Audience: Heat Transfer Printers

Learn the skills and discover the potential to transform your business with today's leading software. The TRW Design Wizard software takes CorelDRAW, an industry-leading graphic design software, and turns it into a full-featured, vector-based design software specifically for creating professional designs for your custom apparel or decal business. Business owners that utilize heat transfer vinyl, sign vinyl, rhinestones, screen printing, sublimation, direct-to-garment, engraving, or embroidery can all benefit from the vast features and continuous built-in training tutorials included in the TRW Design Wizard. Think of this software as a collection of advanced, time-saving tools that allow you to do things with CorelDRAW you never imagined possible.

Friday
Feb 23

8:30AM - 9:50AM

Courtney Kubitza

Beyond Basic: How to Take Your Heat Printing Business to the Next Level
Sponsopred by Stahls' ID Direct
Cost: FREE
   Audience: Heat Transfer Printers

Being perceived as the shop that always delivers on hottest new looks can be an advantage in any competitive market. Learn how to take your apparel designs to the next level. From mixed media and multi-color prints to unique applications, the live demos featured in this class will inspire you to create outside of the box.
In this seminar, you'll learn:
-How to use your heat press to print beyond the t-shirt and create new sales opportunities for hot-selling products.
-How to upgrade basic designs to wow your customers using heat transfer vinyl and digital transfers
-Ways to create multi-color prints with glitter, foil, reflective, patterns, and more.
 

Friday
Feb 23

10:20AM - 11:40AM

Terry Combs

Equipment & Supplies for a New Screen Printer: What you need for success!
Cost: $35.00 Earlybird, $40.00 Regular Price.
  Audience: Screen Printers

Starting a new business can be overwhelming, especially if you're new to the technology. Suppliers will give you a list of what they think you need, but do you really need it all? This seminar will walk you through all the equipment, tools and supplies necessary, and an explanation of why you need each and every item on the list. Leave this class with your shopping list and the confidence you're buying just what you need.

Friday
Feb 23

10:20AM - 11:40AM

Kristine Shreve

Your Customers Are Talking - Are You Listening?
Cost: $35.00 Earlybird, $40.00 Regular Price.
   Audience: Sales & Marketing Professionals

Social media can be a great way to build community, to network and to make connections, but it also has another function - market research. Every day your customers and potential customers are leaving clues about what they like and what they'd like to buy from you. This seminar will discuss how to use social media to gather market research. Topics covered will include who to follow and who to avoid following and why that matters. We'll discuss how to use company social media profiles to connect with customers and how to phrase questions to get customers to tell you what they want and what they need. Finally, this seminar will detail the seven deadly social media sins when it comes to market research, and how to avoid committing them.
 

Friday
Feb 23

12:30PM - 1:50PM

James M. (Jimmy) Lamb

How To Add Sublimation To Your Business
Cost: $35.00 Earlybird, $40.00 Regular Price.
    Audience: Managers / Owners

Looking for a way to expand your profits without blowing your bank account? Sublimation is a very cost effective digital printing process that lets you diverse your offerings so that you can bring in more dollars on every order. Custom cell phone covers, promotional products, plaques & awards, personalized gifts, apparel, digital applique, signage, etc - the list is long. Learn how the process works, how to produce sublimated products, what to charge, and how to market in this fast paced, information packed session.
Learning Objectives
- Learn what sublimation is and how it works.
- Learn about the range of profitable products that can be produced.
- Learn how to maximize margins through proper product positioning.

Friday
Feb 23

12:30PM - 1:50PM

Aaron Montgomery

Digital Marketing: Growing Your Business with Social Media and Email Marketing
Cost: $35.00 Earlybird, $40.00 Regular Price.
   Audience: Owners / Managers / Salespeople

Digital Marketing is cost-effective, and allows your business to bridge the communication gap in an arena where people are engaged today. Does it work? - You're reading about this on a digital device, aren't you? We will start with the basics of two of the most common forms of digital marketing: Email Marketing, and Social Media Marketing. Then we will expand into using analytics to better target, A/B testing of your message in both email and social media as well as learning about using paid advertising on platforms like Pinterest, Instagram, and Facebook.

We will discuss how to keep your email campaign out of the dreaded Spam folder, and see how to create a Social Media following that gets your message in front of new customers without spending a small fortune. You will leave this class ready to increase your marketing reach and get your message in front of people who want to hear from you.
 

Friday
Feb 23

2:20PM - 3:40PM

The 2 Regular Guys!

Finding New Niche Markets because you are a Digital Decorator
Cost: $35.00 Earlybird, $40.00 Regular Price.
  Audience: Heat Transfer / Entrepreneurs

In this class we are going to skip the how-to portion that most people focus on and dig into Niche Markets you can go after when you are a Digital Decorator. This class will help you put your Direct to Garment Printer, Sublimation Setup, Toner Transfer System or Print and Cut unit to work driving more business into your shop. We guarantee you will walk away with at least one new niche market that can be tackled with a Digital Decorating method. Terry Combs and Aaron Montgomery, who make up the 2 Regular Guys popular industry podcast have had the pleasure of traveling the world seeing digital decorating in action. They will take those experiences and share with you some unique niche markets that you can leave the show with and start finding new business.

Friday
Feb 23

2:20PM - 3:40PM

Charlie Taublieb

Special Effects Without Special Equipment
Cost: $35.00 Earlybird, $40.00 Regular Price.
    Audience: All Garment Decorators

This seminar is for everyone from screen printers to embroiderers to digital printers to designers.
Embellishing a garment in a variety of ways will yield higher profits. There are a number of ways to do that and this seminars will explore some of those techniques.
There will be several demonstrations with equipment that everyone has access to.
Come and get creative.
 

Saturday
Feb 24

8:30AM - 9:50AM

Matt Vasallo

Start/Expand Your Business with Rhinestones, Heat Transfer Vinyl, and Sign Vinyl
Sponsored by The Rhinestone World
Cost: FREE
   Audience: Heat Transfer Printers

The Rhinestone World educates business owners on the advantages and need-to-know insights of growing sales and gaining customer markets with rhinestones, heat transfer vinyl, and vinyl decals. Attendees will gain knowledge and resources to creating unique designs utilizing artwork, clipart, and software. Discover time-saving tips to cut down production costs and increase profit margins, as well as proven successful marketing strategies to grow customers and sales

Saturday
Feb 24

8:30AM - 9:50AM

Kevin McGee

Unlock the Potential of the Promotional Products Industry
Sponsored by ASI
Cost: FREE
    Audience: Salespeople / Entrepreneurs

This class, hosted by ASI's experienced sales team, will feature ways promotional products can be sold by any professional interested in growing their business. Want to increase sales from your current customers and introduce your business capabilities to new customers? You can do both by simply adding promotional products as a new sales channel. Learn how thousands of businesses have succeeded in this market. Discover the top markets to sell to, the hottest products available and the tools you need to succeed. Your customers are already buying promotional products - shouldn't it be from you?

Saturday
Feb 24

8:30AM - 9:50AM

Nancy Copenhaver

Digitizing Essentials
Sponsored by SPSI
Cost: FREE
   Audience: Embroidery Professionals

Regardless of the brand of software you own, the end result should always be the same - beautiful stitches creating soft embroidery. This session will cover the three basic stitch types and their rules. We will also cover the meaning and variables associated with underlay, push and pull compensation, density and properly pathing an embroidery design. Digitizing should be fun not frustrating!
 

Saturday
Feb 24

10:20AM - 11:40AM

Bill Garvin

Embroidery Machine Maintenance & Repair for all Brands and Models
Cost: $35.00 Earlybird, $40.00 Regular Price.
    Audience: Embroiderers

In this seminar, you'll learn the everyday do's and don'ts that will increase your productivity and reduce your amount of down time. Spend more time making money and less time solving issues. In this class you will learn how to fix the everyday issues and problems that face you all day in the embroidery business, a little knowledge and understanding goes a long way. Five minutes of maintenance prevents hours of ongoing issues!

In this seminar, you'll learn:
- How to maintain your bobbin cases, which causes 85% of most sewing issues
- When and how often to change your needles
- You will understand tension on your machine, and why it would birds nest

Saturday
Feb 24

10:20AM - 11:40AM

Dane Clement

20 Useful Photoshop Tips & Tricks
Cost: $35.00 Earlybird, $40.00 Regular Price.
   Audience: Artists

Using Photoshop can be a scary idea to those who have not used it before, and even for those who have used it, there is always something new that you can learn. In this class Dane will show you 20 tips and tricks that you can apply helping to make creating artwork for garment decoration easier. Using clipping masks, cloning out elements in an image, working with layer styles...he'll discuss this and so much more! From quick simple tricks to more detailed explanations of various processes, you're sure to pick up some tips to apply to your own artwork creation process to create new designs you may have never done before, and to make the process easier.
 

Saturday
Feb 24

12:30PM - 1:50PM

Clay Barbera

CorelDraw: Efficient & Effective Graphics for Imprinters
Cost: $35.00 Earlybird, $40.00 Regular Price.
    Audience: Artists

Walk Through the Very Best Artwork and Design Methods as an Embroiderer, Printer, Digital, and Cut... From Concept to Production, From Logo to Proposal, From Napkin to Heat-press. Graphics are Key, this class will turn the lock.

Saturday
Feb 24

12:30PM - 1:50PM

Matt Vasallo

Price It Right: It's a Business Not a Hobby (Rhinestones, HTV, and Sign Vinyl)
Cost: $35.00 Earlybird, $40.00 Regular Price.
   Audience: Heat Transfer Printers

Running a successful business is greatly affected and dependent on accurate pricing. When using rhinestones, heat transfer vinyl, and vinyl decals, the price of your products tells customers the value of what they're buying. This class will discuss pricing strategies that include key factors like material costs, operation expenses, payroll, and set-up fees. The pricing methods are then applied to business scenarios for storefront operations, e-commerce web stores, fundraising, and more. By the end of class, you will have gained the knowledge to turn a healthy profit with each order.

Seminar Pricing:
Free Seminars cost nothing to attend, no reservations are required
Admission to the free classes is subject to room capacity. First come will be first served. Regular session seminars and workshops have fees associated with them. These fees are displayed in the listing.

Workshops
Workshops are special, extended-length educational sessions. Per-attendee prices are displayed with each listing. Workshops must be reserved in advance, and are not included in multi-seminar pricing.

Multi-Seminar Pricing
Individual seminars can be purchased at this website at the current purchase price when registering to attend. Discounts are available:

Purchase 3 or 4 seminars for $25 each: If a single individual purchases three or four seminars the price will automatically be reduced in your shopping cart. That's a savings of $10 per seminar. Price per seminar increases to $28 per seminar after early-bird period expires.

Purchase 5 or more seminars for $20 each: If a single individual purchases five or more seminars the price will automatically be reduced in your shopping cart. That's a savings of $15 per seminar. Price per seminar increases to $23 per seminar after early-bird period expires.

Deadline:
Advance prices shown are valid through the date displayed at the top of this page. (See the yellow box) After that date, all educational opportunities become available at the regular / on-site price.