The Decorated Apparel EXpo Seminar
Track
Here's your opportunity to
attend the event that the screen printing, embroidery and garment decorating
industries are talking about!
Coming April 30 - May 1, 2010
to the Chicago Area!
You've told us how much you love the DAX
seminar track, and we've certainly listened to your ideas, comments and
your wish list. Once again this year, we will be offering lots of
professionally lead seminar classes, taught by many of the industry's
top names. You'll find more of the topics you want most at DAX, and you
will receive real information from some of the top experts in
the industry. You'll love our network-friendly classroom style,
informative handouts / reference materials, and knowledgeable staff. You
can register to attend the seminars of your choice, or purchase a
"Full Workshop Ticket" which
entitles you to attend as many of our great, regular session seminars as
you want. The Full Workshop Ticket also provides you with a free lunch
on each show day, plus you'll receive a brief case filled with special
perks. Space is extremely limited, so register early. Prices shown are
valid through April 21, 2010. After that date, you can still register
on-site for any seminars which still have space at on-site prices.
Free Seminars!
No Pre-registration required to attend (must be
registered to attend DAX to attend free seminars) |
| Friday,
April 30 9:00AM-10:00AM
Seminar Room 3 |
Bling It On: Simulating the Rhinestone Look
Using CAD-CUT® Materials
Presented by Stahls'
Go from drab to fab with this low-cost, dazzling design idea.
The rhinestone look is easy to achieve with CAD-CUT® materials, a
roll-fed cutter, and your heat press. Join us for this 30
minute session to see how to make your decorated garments sparkle.
Presented by Terry Wagner, GroupeSTAHL Sales Alliance
representative.
|
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Friday,
April 30
11:30AM
Seminar Room 3 |
Decoration Diversity
-
Presented by Hirsch Int'l
Learn the various decorating techniques and how they can help
increase your profitability. Learn how a little diversity can renew
your customers interest in purchasing decorated Apparel. |
|
Friday,
April 30
1:30PM
Seminar Room 3 |
Introducing DRAWings 5® Combo
Innovative Embroidery Software
-
The World's First Embroidery Software that works
seamlessly with CorelDRAW® to increase your digitizing productivity
tremendously! - Presented by Wings
Digitizing Center
Drawings 5 Combo
Software is an innovative new generation of Professional Embroidery
Software. It bridges the gap between traditional embroidery software
and vector-based graphic design applications. It also incorporates a
group of key custom editing and digitizing modules into the software
package to allow you to make intricate logos in a highly efficient
way. If you are getting into
digitizing, make it simple and easy with the new DRAWings 5 Combo
Software. Find out how to digitize corporate logos from a scanned
image, use existing clipart, and edit stock embroidery files such as
dst, exp logos. If you are already digitizing, see the advanced
features such as "Branching" and "Small Letter Template" in
DRAWings 5 Combo software to quickly and easily save your time,
effort, and money in dealing with complicated logos, cap logos,
appliqué and small letters etc. |
|
Saturday, May 1 9:00AM-10:00AM
Seminar Room 3 |
CorelDRAW - Tips & Tricks To Design Better
and Faster
Presented by Total Graphics Network Get control of
CorelDRAW and start making BIG PROFITS by learning key
secrets of seasoned professionals that make CorelDRAW fun, easy and
profitable. Whether you are a newbie or a long time user you will
gain insights into creating better designs easier and faster than
ever. We will focus this seminar on some of the most common design
issues people have including; scanning and artwork reproduction,
text effects, color, distortions, and a lot more. . . We will also
explore the capabilities and limits of CorelDRAW and how it can be
used in specific types of businesses: Sign Making, Embroidery,
Screen Printing, Digital Printing, Heat Applied Graphics, and much
more. You will leave this seminar with a greater understanding of
CorelDRAW and armed with the steps you can take toward making BIG
PROFITS with CorelDRAW. |
|
Saturday, May 1 11:30AM-1:00PM
Seminar Room 3 |
Ins/Outs of the Team/League Business
Presented by Bomark Sportswear
This seminar will guide you in how to increase your sales not
only through direct sales into the team/league business, but
indirectly as well. You will learn how to find the business, how to
secure it and how to avoid some of the common headaches/mistakes
that come with this business. |
|
New Seminar
Pricing! DAX wants
to help you get the information you need so your business can
be more successful! We've reduced the price of a full
workshop ticket to only $150. Additional persons from your
company can get a Full Workshop Ticket for just $140! Regular session seminars have been
reduced to just $40 each, or you can take 3 regular session
seminars of your choice for just $99! |
|
Seminars Available for
Purchase:
Seminar Attendance
Key:
Seminars are graded using a color
coded system based upon who should attend and level of experience
required to get the most out of each seminar.
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Entry Level - Requires no
industry experience |
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Beginner - Some industry
knowledge or experience |
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Intermediate - Working
knowledge of processes / techniques |
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Advanced - Looking to fine
tune specific areas |
Space is limited in ALL seminars, some seminars sold out before
the show in past years.
Extended
Length Seminars! (Not included in DAX Full Workshop Ticket) |
|
Thursday April 29
8:00AM - 11:30AM
|
Starting
an Embroidery Business
Half-Day seminar -
Morning
Cost $125.00
Pre-Registered Only
Are you considering getting into the embroidery business? Perhaps
you've recently started a business and you think you've missed
something? This seminar will be a general overview of the process of
starting a business. We'll try to touch on a number of items you
should plan for, or watch out for in the course of starting your
business. We'll consider whether you should incorporate, what
machines to buy, how many employees you'll need, and how to get the
word out to potential customers. Who will you need to know -
Accountants, attorney's or just bankers? How will you finance your
venture? Will you use your money or will your friends become
partners? There are a lot of questions in starting a business. We
will try to answer some of those elusive questions everyone should
ask - but you may not have thought of. Come spend a half day with
us. Strap yourself in for more information than you can handle from
an expert who has been there and done that.
Class size is limited to 25 participants to ensure individual attention to your questions.
Admission to this class is NOT included in the
full-workshop ticket.
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Thursday April 29
8:00AM - 4:00PM |
Screen Printing - Basic
to Professional
Full-Day seminar
Cost $200.00
Pre-Registered Only
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Audience: Screen Printers |
Build your garment decorating business with skills and know-how.
Lon Winters, recognized industry expert in garment embellishment,
will show you the ropes. And, you won’t sit in a classroom all day
because this is a hands-on workshop. You’ll learn by doing so you
will have a complete understanding of each process. This full day
workshop will address how a shop should function beginning with
separation and screen making then finishing with a print. There will
be demos and discussions on screens, mesh, emulsion, ink and
production. A job will be set-up and everyone will have the
opportunity to print. Something for everyone, suitable for the new
and experienced textile/garment screen printers. You’ll learn about
preparing artwork, generating film, using simulated process,
creating high quality screens, inks, efficient press-setup,
effective printing methods, correct flashing/curing procedures,
practical testing procedures, troubleshooting common problems and
more! You'll receive instruction, a wealth of information, and
educational materials to take home. All needed equipment and
materials are provided. You will actually print garments in this
seminar, so please wear work clothes - just in case you get a little
too involved!
This is a special extended-length, hands-on seminar, and is limited
to 30 persons. (Admission to this seminar is not included in the
"full workshop ticket.") |
|
Thursday April 29
8:00AM - 4:00PM |
Total Art for Screen
Printing
Full-Day seminar
Cost $200.00
Pre-Registered Only
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Audience: Screen Printers/Artists |
Better designs sell a lot more shirts than lower prices ever
will. If you've ever looked at a shirt that somebody else printed
and wished you could create that, this is the full-day class
for you. Here is the knowledge you need to bring your art into the
twenty-first century.
We will discuss working with Vector Artwork, including
information on what vector artwork is, how to create vector artwork,
and how to add color and type to vector artwork to create a complete
layout. We will work with Raster Artwork too, and we will
include information on what raster artwork is, how to set up a
raster file, how to scan artwork, change colors, how to remove
flattened artwork from a background, and how to add type, use
brushes, and layer styles. You also need to know how to work with
Photographs, so we will include information on how to optimize an
image, how to use photo frames, how to clean and adjust photos,
create a photo edge, mask an image, and how to create sepia images.
You'll also learn how to create one of the hottest looks today by
using black and white images with accent colors.
Of course, the finest art in the world will do you no good if you
can't put it on a shirt, so we'll cover artwork separations. You'll
get real-world knowledge on creating a white base for vector
artwork, types of registration, various types of separations
(manual, index, process, spot color), and adding specialty inks to
make designs really stand out. You'll see how to save a DCS 2.0 file
and import it into a vector program to print out separations, create
templates and registration marks, use halftones and RIP software.
Finally, if you ever wondered: "How'd They Do That?" We'll
examine how to create the hottest art techniques & tricks. We will
include information on how to create a textured effect on vector and
raster artwork, how to add dimension to clip art, and how to create
various layouts and looks from one piece of stock art. Once you've
learned all this, just wait until you show your customers (and
competitors) what you know how to do!
Admission to this seminar is not included in the
"full workshop ticket." |
|
Thursday April 29
12:30PM -
4:00PM |
Special Effects
Embroidery
Half-Day seminar -
Afternoon
Cost $125.00 Pre-Registered Only
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Audience:
Digitizers/Embroiderers |
Setting yourself apart from your competitor often comes down to
how many tricks you have up your sleeves. This presentation will
cover the four hottest embroidery special effects techniques with
simple, easy to understand instructions. Master embroidery designer
Thomas L. Moore of Strawberry Stitch Co. will provide insight and
instruction on Color blending, puffy foam, appliqué and fringe.
These specialty techniques will excite your customers and fuel high
sales.
Admission to this class is NOT included in the
full-workshop ticket.
|
|
Friday,
April 30
11:30AM
- 3:00PM |
Beyond Special Effects:
Specialty Printing
Half-Day seminar -
Friday
Cost
$125.00 before 4-21-10 / $135.00 On-Site
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Audience: Screen Printers |
Adding the HOTTEST specialty inks to your current offerings will
add sizzle to your sales! And they're easier to use than you might
think. Lon Winters takes the perceived complexity out of specialty
printing and demonstrates how it can be used to increase your bottom
line. Learn valuable techniques to add unique textures and
dimension to your prints, and begin offering dynamic looks your
customers won't find anywhere else .
Today’s fashion trends are
breaking all the rules for design, printing and applications. Learn
how to move beyond special effects to become a specialty
printer. Gain valuable insights and practical knowledge for
producing the hottest trends including:
- All over printing
- Mixed locations
- High density
- Discharge
- Foil variable scale
- Mixed media and more.
Admission to this class is NOT included in the
full-workshop ticket. |
|
Saturday May 1
11:30AM
- 3:00PM |
Simulated Process
and 4 Color Process - How and When to use Them
Half-Day seminar -
Saturday
Cost
$$125.00
before 4-21-10 / $135.00 On-Site
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Audience: Screen Printers |
A customer has just brought you a
full color design that he wants you to separate and print on a
variety of colored garments. The question is: Should you use four
color process or simulated process? Perhaps a better
question is: Have you done either process before, and are you
confident you can do this?
In this workshop you will discover
which technique will yield the best finished product for the job and
what you have to do to get great results. You'll learn how to
perform either process and tips and tricks to avoid the pitfalls of
each process will be revealed. In short - You'll know how to
print full-color designs. Before we are done, you will know when
to use your art software to create simulated process and when to use
four color process. You'll understand the differences between the
two types of separations, and you'll have step by step directions
for separating a four color process job in Photoshop. This could be
the best four hours you've ever spent. We'll do a rundown of mesh
selection, inks, dot shapes and angles. We'll cover resolution and
LPI. We'll even set up and print a job during the workshop so that
you can get a feel for ink consistency and squeegee selection for
optimal results.
You will Learn:
- Simulated Process/Four Color Process-similarities and differences
- Resolution and LPI to use
- Separation Procedures
- Mesh selection
- Squeegee selection
- Inks
- Color order
Admission to this class is NOT included in the
full-workshop ticket. |
|
Regular
Session Seminar Listings
Your Choice of any of these seminars is included in the Full
Workshop Ticket.
The
New DAX 2010 Seminars - "The recession can be beat. . ."
DAX has created a different philosophy
about education that has earned our seminar track the reputation of
being the "best in the industry." Again this year, we didn't settle
for asking the top experts in our field what they felt like talking
about, or what seminars they had already prepared. This year we
asked them: "What information can you give to people who work in our
profession that will help them overcome the challenges of our
current economy? We feel confident that you will find answers to the
problems and issues that your shop is facing in our new seminar
lineup for 2010, and you might even get answers to questions you
didn't even know you were asking.
New Pricing for Regular
Session Seminars
$40 Each
1 person can attend any
THREE seminars for $99
Full Workshop Ticket $150
$140 each Additional person from same company
(Full Workshop gives you access to any/all regular session Seminars)
(These
prices apply to seminars purchased before 4/21/10 On-site prices
higher)
Time
& Date |
Seminar
Title / Description Track A |
Seminar
Title / Description Track B |
Cost |
Friday, April 30
8:30AM - 9:50AM |
10 ways to Reduce Stitch Count
Learn 10 tricks to lower the stitch count on designs you create
and put the profit back in your pocket! You will learn how to
simplify your designs and your digitizing so you can keep your
machine running more efficiently and with fewer thread breaks. Not
only will you learn how to lower your stitch count, but you will
also get ideas for lower stitch count designs - guaranteed to make
you more profitable. |
Direct To Garment Printing: The State of "The State of The Art"
Are you trying to figure out when the right time would be to buy
a direct-to-garment printer? Do you already have one, and you are
wondering what upgrades will be offered? This program is for anyone
interested in the future of the garment embellishment industry.
Arthur C. Clarke said that "any sufficiently advanced technology is
indistinguishable from magic," and this program will introduce you
to the magic of digital direct to garment printing - past, present,
and future. Whether you currently have a digital garment printer or
not, you will want to attend this seminar. Geoff will review where
this process has been, what it’s current capabilities are, and where
it is headed in the not so distant future. We will look at evolving
ink technologies, and the hardware advancements that will push the
production speeds and quality of this process to rival -and surpass
- conventional printing technologies. Come armed with the questions
you want answered! |
$40.00
before
4/21/10
$45.00
on site |
Friday, April 30
10:15AM - 11:35AM |
Getting the Most Out
of Photoshop for Digital & Screen Printing
Do you want to really learn how to use
Photoshop? This in-depth seminar will teach you how to set up an
initial document the right way, so there are no "oops" problems when
you are done. You'll see how to manipulate a document, work with the
layers, and use colors to create dazzling effects.
We will cover working with type to deliver the
message without destroying the art, and using Photoshop tools to
their greatest advantage. Learn about creating selections and using
filters too! |
Sales and
Marketing to Schools and Organizations
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Audience: Folks who
want to improve business |
This is a great opportunity to learn how to market and sell to
school groups, including spirt wear, PTO's/PTA's, school sponsored
clubs and teams. Have an active sales professional teach you the
in's and out's of dealing with such a niche market.
You will have the opportunity to learn some of the following:
- who to go talk to
- what products to sell
- successful marketing tools
There will be plenty of information and encouragement for the
audience to interact and share information and ideas. |
$40.00
before
4/21/10
$45.00
on site |
|
Friday, April 30
12:30PM - 1:50PM |
The New Age Of Digital Garment Printing
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Audience: Embroiderers & New Businesses, |
Calling all embroiderers - this is the class for you! Want to
produce printed apparel, but not sure its a good fit? Inkjet
printing, sublimation, direct-to-garment and transfers (not a dirty
word!) are all viable solutions for garment printing and easy to add
to an existing Embroidery Shop. But its not a case of one-size fits
all, as each method has its own unique applications and limitations.
Learn the differences between each and how they can be integrated
into your operation to expand your offerings and profits. Taught by
an Embroidery Pro who has gotten his hands dirty with ink... |
Retail Success
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Audience: Folks who
want to improve business |
During tough economic times companies often re-invent themselves
by offering similar services to their core product offering.
Embroidery retailers have many options to increase sales and often
this can be accomplished with equipment and software they already
have on hand. Attend this presentation to learn of ways to improve
your retail sales capability by broadening the scope of your design
ability, cad-cut, printing, and more.
|
$40.00
before
4/21/10
$45.00
on site |
|
Friday, April 30 2:15PM - 3:35PM |
What Are You Selling?
If you think you are selling embroidery,
screen printing, digital printing, etc - you are WRONG! Its not
about selling decoration processes, its all about fulfilling the
needs of the customer. How you package, position and market your
products will make all the difference between making money or not...
This eye-opening presentation might just cause you to rethink your
current sales and marketing approach. In fact, your head will be
swimming with new ideas for converting leads into sales when you
leave this exciting idea-packed session! |
The In's and Out's
of Athletic Printing
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Audience: Screen Printers |
Many printers avoid athletic printing - especially numbering -
but there is quite a lot of money to be made if done efficiently.
This seminar will address a wide variety of topics relating to
athletic printing including mesh selection, numbering, inks to use
for a variety of fabrics, and procedures to use for printing on
different fabrics including open mesh jerseys. As an added bonus,
we'll also provide the paperwork to make it all flow well.
You will learn:
- Mesh selection based on fabric to be printed
- Ink to use based on the fabric to be printed
- Print procedures
Course materials you will receive include:
- Forms for numbering
- Order form
|
$40.00
before
4/21/10
$45.00
on site |
|
Saturday, May 1 8:30AM -
9:50AM |
Eliminate
Tension Headaches! (Hooping tension - that is.)
In this seminar you will learn the techniques that make hooping
difficult items easy. You'll determine how to set the proper tensions on your
embroidery hoops for the best registration, and how to set thread
tensions for smooth even stitching. We'll go over the criteria for choosing
appropriate backings, toppings, needles and threads, plus, the
secrets to correcting embroidery mistakes. Bring in your biggest
embroidery challenges.
|
Maintaining
Direct-to-Garment Printers
Do you own a digital direct-to-garment printer, or are you
considering getting one? If so, you are probably already aware that
these machines don’t just keep going like the battery-bunny without
some interaction from you. Here is your chance to get a handle on
what it takes to keep one of these great machines running
trouble-free in your shop. We’ll cover what you need to know about
basic daily, weekly and monthly maintenance for Epson based, and
proprietary printers. (That’s most of them) We will discuss what can
fail, and why so you can stay a step ahead of the game. There
will also be a review of product processing, and an explanation of
the chemistry involved as well as time to answer your questions. |
$40.00
before
4/21/10
$45.00
on site |
|
Saturday, May 1
10:15AM - 11:35AM |
Pricing Screen Printing & Embroidery
| |
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Audience: Folks who
want to improve business |
70% of embroiderers and screen printers
use pricing systems and formulas that have fatal flaws. In fact, if
you're like most in this industry, your pricing procedure actually
causes your profits to decrease as the amount of work you perform
increases! How would you like to set a profit goal at the beginning
of the year, and know that you will make at least that much money
this year? The correct pricing formula for this industry allows you
to do just that. Discover the formula used by major manufacturers to
ensure profits, and adapt it to your own shop. |
Twenty Things you can
do to Speed up Production and Reduce Mistakes
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Audience:
Screen Print Managers
w/Some application for Embroidery |
Have you ever asked yourself what you could do to make jobs go
more smoothly, speed up production and reduce mistakes? In this
economy, can your business afford *rejected* orders or dissatisfied
customers? Carl Baldwin has been an active screen printer and
embroidery professional for 24 years. He will share with you twenty
indispensable actions you can take to make your business more
efficient, decrease the chances of costly mistakes that can damage a
customer relationship, while at the same time speeding up
production. Be prepared for active participation, as Carl tries to
involve attendees and encourage sharing. |
$40.00
before
4/21/10
$45.00
on site |
|
Saturday, May 1
12:30PM - 1:50PM |
"Second Helpings"
| |
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Audience:
Managers / Salespeople / Customer Contacts |
In this seminar, you will learn ways to bring your customers back
for additional orders. In today’s market, you can’t afford to sell a
customer only once. You will learn some key questions to ask your
customers that will help you expand your business. You will also
learn how attention to detail is important in every aspect of your
business and how it can improve word-of-mouth advertising. Ask your
most challenging business question. |
Printing on
Alternative Products
| |
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Audience: Screen Printers |
Are you sending money to your competitors? If you are turning
down work because you didn’t know how to print on something other
than a shirt, you are! This seminar will show you how you can accept
non-garment orders that your shop can print - without purchasing new
equipment. Even in the current economy where customers can shop
globally, you can learn how to tap into new, profitable revenue
streams to bolster your business. With just a little research and
testing, you can add a number of substrate types to your toolbox of
printing skills. An extensive Power Point presentation and actual
samples of items you might never have thought of printing will be
included. Carl will leave time to answer whatever questions you
might have with regard to alternative surfaces, direct to garment
printing, and digital wide format printing - all areas that have
become important to screen printers. |
$40.00
before
4/21/10
$45.00
on site |
Full
Workshop Ticket Attendees will receive:
Attend as many regular session seminars as
you like, for one low price! You can purchase a "Full Workshop Ticket"
which not only grants you access to any regular session seminars as you
like, but also entitles you to a number of
special perks reserved exclusively for "Full Workshop Ticket" attendees only! In
addition to what other seminar attendees receive, you will also be given:
- Pen, notepad, study
aids.
- Zipper pocket nylon badge holder.
- Softside Briefcase.
- more.
Total value of the "Full Workshop Ticket": In
excess of $300.00!
First Person:
Only $150.00!*
Each Additional Person from your company: Only $140.00!*
*Must be
ordered by April 21, 2010 to receive this price. After April 21, 2010, item
becomes available for on-site purchase only. Quantities of Full Workshop
Tickets are limited, and subject to prior sale. It is possible that this
item may sell out before posted closing date. Once sold out, no more
will be offered. Actual materials may differ from photo.
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